COUNTERFORM / INDEPENDENT SINCE 2017
A productive disagreement.
An identity and digital studio led by people who look at the same problem from opposite ends.
Nadia Okonjo
Strategy partner
“Make the position sharp enough that the design has something to push against.”
Nadia leads research, positioning and the conversations that decide what a project is really for.
Idris Cole
Creative partner
“If the idea only works in the presentation, it has not started working yet.”
Idris turns the studio’s strategic frame into identity systems, campaigns and products with a pulse.
The people leading the studio stay on the work from the first question to the last file.