# Pricing single

> One plan, set as a collision of scales: a price at display size in the left column against a packed ledger of ten ruled currentColor rows in the right, with one action and one reassurance line under the figure. For a product with a single price, where three columns would be an invention. The figure ships as an obvious placeholder. States no colour and no font of its own.

Canonical: https://patternpaste.com/pattern/pricing-single.html
Section: Pricing
Access: Included in Pattern Paste access.
Needs: Requires a block theme on WordPress 7.0 to 7.1. Classic themes and page builders are outside our supported setup. Adaptive patterns use the block theme’s colour, spacing and typography presets; styled variations declare their own colours or type.
Blocks: button, buttons, column, columns, group, heading, paragraph
Keywords: pricing, plan, price, single, one plan, includes

## Variations (2)

### Paper plan (the default)

Identical markup in every theme.

The price on your base ground with your contrast on it, a filled action in your contrast, and the included list ruled in currentColor so the hairlines follow your text wherever your theme puts it.

### Night plan

Identical markup in every theme.

The colour axis, done the only way the contract guarantees: the whole band inverts to your contrast with your base on it, the action inverts back to a lit panel, and the ten rules follow the type because they are currentColor. Every theme defines both slugs, so this arrives everywhere.


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## The signature moment: the scale collision

**A price at display size sits directly beside a packed ledger of ruled rows, and
there is nothing in between.** The figure is a `clamp()` running to 7.5rem with
tracking pulled in to -0.05em. Ten inches to its right, the list of what you get
is set at 15 to 16px on 1.45 line-height, each item in its own hairline-ruled
row with no gap between rows, so eleven `currentColor` rules stack into a block
of texture.

The two halves are the same section and refuse to meet in the middle. Nothing
between the two sizes is allowed to exist: no sub-headings inside the list, no
mid-sized summary of the plan, no icons. That gap is the composition, and it is
what a buyer remembers about the section a week later.

The list also does the argument. A single price only reads as good value when the
thing being bought is dense, so the rows are deliberately many and deliberately
short: ten one-line facts, none of them padded out to a sentence.

Below 782px WordPress stacks the two columns. The price lands first at full
width and the ledger runs under it, which is the same collision read top to
bottom instead of left to right.

## What it inherits from your theme

- **Every colour.** The band's ground, the type, the button's pair and the ten
  rules are preset chains or `currentColor`. The pattern names the role it wants
  and falls back through your theme's likely slugs to a colour WordPress itself
  guarantees, so nothing in it can resolve to nothing.
- **The typeface.** No font family is stated anywhere, in any block. The price
  is set in whatever face your theme sets its body in, which is the point: a
  display numeral is the most theme-specific thing on the page.
- **The spacing scale.** The band's padding and the vertical rhythm are core
  spacing presets, so the section is looser in a spacious theme and tighter in a
  dense one.
- **Button shape**, from your theme's element styles. The pattern sets the
  button's two colours and its padding and nothing else.

## What it decides for itself

- **The 44 / 56 split.** The narrower column holds the bigger thing. That
  imbalance is why the price reads as an announcement and the list reads as
  fine print that happens to be legible.
- **The type ramp.** Price at `clamp(4.5rem, 9vw, 7.5rem)` on line-height 1;
  heading held down to 1.75rem so it never competes with the figure; list rows
  at `clamp(0.9375rem, 1vw, 1rem)`. The rows state their own size rather than
  taking the `small` preset, which is core's 13px in a theme with no size scale
  and is not a size to set ten lines of read-it-to-decide text at.
- **`currentColor` for all eleven rules.** They can never mismatch the words
  beside them, and they invert with the band without being touched.
- **Rows that butt.** The list wrapper sets `blockGap: 0` and each row carries a
  top border, with a closing bottom border on the wrapper. There are no
  `core/separator` blocks in the pattern, so nothing here can render as a
  centred 100px stub in a theme that narrows separators.
- **A 1240px measure inside a full-bleed band**, and its own top and bottom
  padding, so it can sit between any two sections without borrowing air from
  either.

## What you change first

1. **The price.** It ships as `£00` with "A year, placeholder figure" under it.
   That is a placeholder, not a suggested price, and it is written to look like
   one so it cannot be shipped by accident. Replace the figure, the currency and
   that line. If you bill monthly, say so there; the pattern does not assume a
   period.
2. **The button label and its link.** The button ships without a URL. Set it, and
   make the label a verb.
3. **The ten rows.** Keep them short and keep them many: one line each is what
   makes the ledger read as texture against the price. To add a row, select any
   row group and duplicate it; the rule comes with it. Do not let a row wrap to
   three lines, or the block of texture becomes a block of paragraphs.
4. **The reassurance line.** It sits under the action and answers the one
   objection a single price raises. Replace it with yours, or delete it.

## Variations

- **Night plan.** The colour axis. The whole band inverts to your `contrast`
  with your `base` on it, the action inverts back so it reads as a lit panel on
  a dark ground, and the ten rules follow the type because they are
  `currentColor`. Both slugs exist in every stock block theme, so unlike a
  tinted ground this arrives everywhere.

## Notes

- Core blocks only: group, columns, column, paragraph, heading, buttons, button.
  No plugin, no script, no stylesheet, nothing to keep updated.
- The heading and the price both state their own text colour rather than
  inheriting the band's. A theme's heading element style beats an inherited
  group colour, which is how a headline ends up the same colour as its own band.
- The preview shows the colours one stock theme resolves. Your site resolves
  your own presets, including anything you have saved in the Styles panel; the
  promise is that the pair cannot blank and stays legible, not that it will be
  these colours.

## Display type

Off the theme's ladder on purpose, because the size is the composition:
- paragraph at clamp(4.5rem, 9vw, 7.5rem)
