14 Mar 2026

The brief is the product

What changes when the scoping document is treated as a deliverable in its own right rather than as paperwork before the real work starts.

02 Feb 2026

Nine months in one file

A long rebuild, and the four small decisions taken in the first fortnight that turned out to carry the whole of it.

19 Dec 2025

Against the redesign

Most teams asking for a redesign do not need one. They need someone to finish the last one properly, and to say which parts were never wrong.

30 Oct 2025

Notes on measuring a page

Reading the markup tells you what you wrote. Only a rendered page tells you what a visitor actually gets, and the gap between them is where the work is.

08 Sep 2025

How we price uncertainty

Fixed price, day rate and retainer are three different answers to the same question: who carries the risk when the shape of the job moves.