Ada Lindqvist / The day
01
A walk round the week before with a notebook and a compass. I work out where the light falls at nine and at four, and what has to move.
02
First light to last, one place, one day. You see a contact sheet that evening, so nothing that matters is left unshot.
03
Proofs inside three days, retouched files inside a week, sized for print and the web, with the usage licence written down.
Weather moves a date, never the price. If the light is wrong on the day, we pick another one together.