The studio
One portrait each, cut to the same 4:5 frame, and one line about what that person is for. No cards, no plates and no rules: six faces at the same size are the whole structure.

Founder, principal design
Draws the ramp first and the colour last, which is why nothing here needs a palette.

Design director
Twenty years of print behind him, and it shows in every measure on the page.

Lead engineer
Writes the markup the checkers try hardest to break, then breaks it herself first.

Systems and typography
Keeps the type scale honest across a serif theme and a sans one, without a fallback.

Content strategy
Decides what a section is for before anyone decides what it looks like.

Client partner
Reads the brief twice, then asks the question everyone else had been avoiding.
Roles rotate by project. The studio keeps no bench, so whoever is named on a piece of work is the person who made it.