THE TEAM / BUILT TOGETHER

People who stay close to the work.

A small product team with the range to take an idea from its first useful question to a dependable release.

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Maya Okafor

Co-founder, product

Keeps customer evidence close and turns it into decisions the whole team can use.

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Theo Mercer

Engineering lead

Builds calm systems for busy teams, with a particular fondness for useful constraints.

Studio portrait of a woman with dark shoulder-length hair wearing an olive blouse.

Anika Rao

Design director

Shapes the product language and makes difficult journeys feel unexpectedly straightforward.

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Daniel Cho

Customer lead

Brings the awkward edge cases into the room before they become expensive surprises.

Distributed across London, Bristol and Glasgow. Working as one team since 2021.