They shipped in six weeks what our last agency had been re-scoping since January.

The handover was the part I dreaded and it turned out to be the easy bit. Every page is built from the same set of sections, our editor learned them in an afternoon, and nobody has filed a ticket asking how to add a row since. That is the whole review.

Our traffic did not change much. What changed is that people finish reading, and the enquiries that arrive already know what they want to spend.