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Hallmere
Annual report, chapter one
Built slowly, on purpose.
Twelve months, four sites and one decision we would make again. The photograph behind this text is yours, and the veil over it is heavy enough that whatever you choose, the words stay readable.
Chapter one
The year in one number and six decisions: what we built, what we stopped building, and why the slowest project in the portfolio is the one we are proudest of.
Issue 01
The room decides how the work reads.
Photographed on site
Two frames, one caption and a headline that laps the first of them. The section states no colour of its own, so the slab inverts to whatever your theme calls contrast and the type on it is your base.
The promise
Four decisions handed straight back to your theme.
Nothing below states a colour or a typeface. Paste the section in and it takes the ones your site is already using.
Colour
Your palette arrives with it
Every colour in this section is a fallback chain that ends on a colour WordPress itself guarantees, so it paints in a theme with a full palette and still paints in a theme with none.
Type
No typeface of its own
Nothing states a font family. What the section owns is proportion: the ramp, the tracking and the line height, which is the part that keeps working when the face underneath it changes.
Dependencies
Core blocks, start to finish
Group, columns, heading, paragraph. Nothing to install, nothing sitting in your updates list, and no shortcode left in the page on the day you stop paying us.
Proof
Measured, not asserted
Each section is rendered in four themes at three widths and read back from the computed styles, because block markup that paints nothing looks exactly like block markup that works.
Spread four, off the sheet
The sheet ends, the picture does not
A spread built on one asymmetry. The tall frame runs past the measure on the left and off the edge of the page, while every line of type stops flush with the measure on the right. Two photographs, both yours; the crops are already decided.
Plate two, three to two
Two frames, one measure
Photographs supplied by you
“
We stopped briefing a designer for every landing page in the third week. The sections were already there, already ours, and the team shipped four campaigns in the time the last one took.
Marguerite Vaillancourt
Head of marketing, Halfpenny & Co
How it works
Five stages, each one dated before it starts.
The whole engagement on one page, in the order it happens. Nothing begins until the stage above it is signed off, and every date is set at the first session.
No.
Stage
What happens
01
Discovery
A half-day with everyone who has a say in the outcome. You leave with a written brief and a fixed date against every stage below.
02
Structure
Sitemap, page inventory and the wireframes that settle the argument before anyone opens a design tool.
03
Design
Two rounds on the pages that carry the work, then the system behind them: type scale, colour, spacing, components.
04
Build
The system becomes a block theme. Your editors get patterns and a design system, not a page builder to fight.
05
Handover
A recorded walkthrough, written documentation, and thirty days of questions answered the same day you ask them.
Fixed fee per stage. Dates set at discovery and held.
The whole library
Build the whole page this afternoon.
Every section on this page is a pattern you can paste into your own theme, where it takes your colours, your type and your spacing.
One payment. Core blocks only.
Not yet
Try one section first.
Take a free pattern, paste it into your site and see it wearing your design system before you spend anything.
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