Start here
What to change first
The six photographs (a before and an after of the same job, taken from the same spot), the three caption rows and the paragraph under the heading.
The signature moment
The after is the bigger picture
In every pair the before is a narrower square and the after a wider 3:2 frame, cut to the same height so their feet line up. The columns are 40 and 60 per cent, and a square at two fifths of the width is exactly as tall as a 3:2 frame at three fifths, so the pair reads as one level strip in which the result simply takes more room. The scale difference is the argument, and it survives colourlessness because it is proportion, not paint. The After tag is the one solid plate on the section; Before is a bare label.
Theme handoff
What comes from where
From your theme
- The ground is
baseand all type iscontrast, each a two-rung chain, at 4.5:1 or better in the stock themes. - The After tag inverts:
contrastground,basetext. - The label starts on
role-labeland falls through tocontrast; the caption rules arecurrentColor. - The heading is off the type ladder on purpose, a bare
clamp(2.75rem, 6vw, 6rem). Caption titles are the second mass atclamp(1.25rem, 1.8vw, 1.75rem); body copy takesmedium. The typeface is your theme's.
Set by this pattern
- Each pair is a
core/columnsblock that does not stack on a phone, so Before and After stay side by side at 390px; the heading row above it does stack below 782px. - Type never sits on a photograph: both tags sit above their frames.
Full pattern notes
Why it works, and how it is built
Open a topic for the complete design reasoning, editing guidance and implementation notes.
Design rationaleComposition, intent and nearest alternatives
Overview
Recent work for a builder, a landscaper or a decorator. A label, a display heading and a short paragraph open the section; under them three before and after pairs run down the page, each with one ruled caption row naming the job, the place and what was done. Static images only: the dragging slider is a Designed Pattern.
The signature moment: the after is the bigger picture
In every pair the before is a narrower square and the after a wider 3:2 frame, cut to the same height so their feet line up. The columns are 40 and 60 per cent, and a square at two fifths of the width is exactly as tall as a 3:2 frame at three fifths, so the pair reads as one level strip in which the result simply takes more room. The scale difference is the argument, and it survives colourlessness because it is proportion, not paint. The After tag is the one solid plate on the section; Before is a bare label.
Make it yoursVariations and the edits to make first
What to change first
The six photographs (a before and an after of the same job, taken from the same spot), the three caption rows and the paragraph under the heading.
Theme behaviourInheritance, fixed decisions and contrast
What it inherits from your theme
- The ground is
baseand all type iscontrast, each a two-rung chain, at 4.5:1 or better in the stock themes. - The After tag inverts:
contrastground,basetext. - The label starts on
role-labeland falls through tocontrast; the caption rules arecurrentColor. - The heading is off the type ladder on purpose, a bare
clamp(2.75rem, 6vw, 6rem). Caption titles are the second mass atclamp(1.25rem, 1.8vw, 1.75rem); body copy takesmedium. The typeface is your theme's.
What it decides for itself
- Each pair is a
core/columnsblock that does not stack on a phone, so Before and After stay side by side at 390px; the heading row above it does stack below 782px. - Type never sits on a photograph: both tags sit above their frames.
Technical notesBlock mechanics, responsive behaviour and constraints
The Styled look
limestone-and-fern states pale limestone #efeadf, dark green-black #1d2a1f type and rules, and the After tag on a fern green #3f6b35 plate with limestone text (5.2:1), set throughout in Avenir Next. It is for a landscaper or a builder whose work is mostly outdoors.
Questions
Before and after pairs: common questions
Does Before and after pairs need a plugin?
No. It is built only from core WordPress blocks (column, columns, group, heading, image and paragraph), so it pastes into the block editor with nothing to install.
Will Before and after pairs match my theme?
Choose by variation. Pairs takes your theme’s palette; Limestone and fern brings its own colours.
How many variations does Before and after pairs have?
2: Pairs and Limestone and fern. Each is its own markup; choose one in the toolbar above the preview before you copy.
Can I use my own images?
Yes. Sample images stay in the copied blocks. Replace them in WordPress; pasting does not upload them to your Media Library.
Is Before and after pairs free?
It is included with a subscription, with every Core Pattern and variation. 56 Core Patterns are free to copy without one.
The markup
Core block markup and nothing else. Copy it, then paste it straight into the block editor: WordPress reads the delimiters and rebuilds the blocks.
Fetching the markup…
Variation: Limestone and fern
Fetching the markup…