The signature moment
The name is set to the width of the page, and the work runs under it as a numbered contact strip
The name is display type, not a rung: clamp(2.5rem, calc(17vw - 1.7rem), 12.5rem) with tight leading, so it runs nearly edge to edge from 820 up and drops to 40px on a phone. A hairline then opens a row with the discipline and place, one sentence, a filled action, a text-link action and an availability note.
Theme handoff
What comes from where
From your theme
- The typeface.
- Your colours.
- Your spacing.
Full pattern notes
Why it works, and how it is built
Open a topic for the complete design reasoning, editing guidance and implementation notes.
Design rationaleComposition, intent and nearest alternatives
Overview
A home hero for someone who is the business: a photographer, a designer, an illustrator. The name is the headline, then what they do and where, two actions, and a strip of five pictures captioned like a contact sheet. It sits in the hero section beside hero-statement (extreme air, no pictures) and hero-reel (a row of frames under a headline): here the headline is a name set to the page's width, and every frame carries a number and a place.
The signature moment: the name is set to the width of the page, and the work runs under it as a numbered contact strip
The name is display type, not a rung: clamp(2.5rem, calc(17vw - 1.7rem), 12.5rem) with tight leading, so it runs nearly edge to edge from 820 up and drops to 40px on a phone. A hairline then opens a row with the discipline and place, one sentence, a filled action, a text-link action and an availability note.
The strip is two core/columns inside one, two frames at 40 percent (39.8, to absorb one gutter) and three at 60, not stacked on a phone, so all five frames are the same 4:5 height across the page and each carries FR 01 / Place beneath it. Below 782px the outer columns stack and the strip becomes a row of two over a row of three, never a grid with an empty cell.
Theme behaviourInheritance, fixed decisions and contrast
What it inherits from your theme
- The typeface. No font family is stated; the name is in your heading face at display size, the rest in your body face, captions in small tracked capitals.
- Your colours. Base ground and contrast type; the primary button is your theme's own button with padding stated for a 44px target, the secondary an underlined link in the
role-linkchain; the hairline and label mark arecurrentColor. - Your spacing. Section padding and the gaps between the parts are spacing presets; the gutters in the strip are fixed at 0.75rem.
Technical notesBlock mechanics, responsive behaviour and constraints
The Folio look
The free Folio set's home hero: bone #efe9df ground, Ada Lindqvist in Helvetica at weight 500 and -0.045em tracking in darkroom #141517, graphite #5b5f66 copy and hairline, a square darkroom button with bone type, a safelight #c8432b mark on the label and frame captions in monospace.
Photographs
Five CC0 photographs from the WordPress.org Photo Directory, linked from pd.w.org, cropped 4:5: a coastal town, a hotel room, clay cups, a housing facade and a fanned book. Replace them with your own five.
Questions
Hero name and contact strip: common questions
Does Hero name and contact strip need a plugin?
No. It is built only from core WordPress blocks (button, buttons, column, columns, group, heading, image and paragraph), so it pastes into the block editor with nothing to install.
Will Hero name and contact strip match my theme?
Choose by variation. Name first takes your theme’s palette; Folio brings its own colours.
How many variations does Hero name and contact strip have?
2: Name first and Folio. Each is its own markup; choose one in the toolbar above the preview before you copy.
Can I use my own images?
Yes. Sample images stay in the copied blocks. Replace them in WordPress; pasting does not upload them to your Media Library.
Is Hero name and contact strip free?
Yes. It is one of 62 free Core Patterns: copy it and it is yours to keep and edit.
The markup
Core block markup and nothing else. Copy it, then paste it straight into the block editor: WordPress reads the delimiters and rebuilds the blocks. This is the file as authored; the copy button on the stage applies the finish you chose there.
10,903 bytes
<!-- wp:group {"align":"full","style":{"color":{"background":"var(--wp--preset--color--base, var(--wp--preset--color--white))","text":"var(--wp--preset--color--contrast, var(--wp--preset--color--black))"},"spacing":{"padding":{"top":"var:preset|spacing|60","bottom":"var:preset|spacing|60","left":"clamp(1.25rem, 4vw, 4rem)","right":"clamp(1.25rem, 4vw, 4rem)"}},"elements":{"heading":{"color":{"text":"currentColor"}},"link":{"color":{"text":"currentColor"}}}},"layout":{"type":"constrained","contentSize":"1240px"}} -->
<div class="wp-block-group alignfull has-text-color has-background has-link-color" style="color:var(--wp--preset--color--contrast, var(--wp--preset--color--black));background-color:var(--wp--preset--color--base, var(--wp--preset--color--white));padding-top:var(--wp--preset--spacing--60);padding-right:clamp(1.25rem, 4vw, 4rem);padding-bottom:var(--wp--preset--spacing--60);padding-left:clamp(1.25rem, 4vw, 4rem)"><!-- wp:paragraph {"style":{"border":{"left":{"color":"currentColor","style":"solid","width":"3px"}},"color":{"text":"var(--wp--preset--color--role-label, var(--wp--preset--color--contrast, var(--wp--preset--color--black)))"},"spacing":{"padding":{"left":"0.75rem"}},"typography":{"fontSize":"0.8125rem","fontWeight":"600","letterSpacing":"0.14em","lineHeight":"1.4","textTransform":"uppercase"}}} -->
<p class="has-text-color" style="border-left-color:currentColor;border-left-style:solid;border-left-width:3px;color:var(--wp--preset--color--role-label, var(--wp--preset--color--contrast, var(--wp--preset--color--black)));padding-left:0.75rem;font-size:0.8125rem;font-weight:600;letter-spacing:0.14em;line-height:1.4;text-transform:uppercase">Portfolio / 2019 to 2026</p>
<!-- /wp:paragraph -->
<!-- wp:heading {"level":1,"style":{"spacing":{"margin":{"top":"var:preset|spacing|30","bottom":"0"}},"typography":{"fontSize":"clamp(2.5rem, calc(17vw - 1.7rem), 12.5rem)"}}} -->
<h1 class="wp-block-heading" style="margin-top:var(--wp--preset--spacing--30);margin-bottom:0;font-size:clamp(2.5rem, calc(17vw - 1.7rem), 12.5rem)">Ada Lindqvist</h1>
<!-- /wp:heading -->
<!-- wp:group {"style":{"border":{"top":{"color":"currentColor","style":"solid","width":"1px"}},"spacing":{"margin":{"top":"var:preset|spacing|40"},"padding":{"top":"var:preset|spacing|30"},"blockGap":{"top":"1.25rem","left":"2.5rem"}}},"layout":{"type":"flex","flexWrap":"wrap","justifyContent":"space-between","verticalAlignment":"top"}} -->
<div class="wp-block-group" style="border-top-color:currentColor;border-top-style:solid;border-top-width:1px;padding-top:var(--wp--preset--spacing--30);margin-top:var(--wp--preset--spacing--40)"><!-- wp:group {"style":{"layout":{"selfStretch":"fixed","flexSize":"34rem"},"spacing":{"blockGap":"0.75rem"}},"layout":{"type":"default"}} -->
<div class="wp-block-group"><!-- wp:paragraph {"style":{"typography":{"fontSize":"var(--wp--preset--font-size--medium, clamp(1.375rem, 2.2vw, 1.875rem))","lineHeight":"1.2"}}} -->
<p style="font-size:var(--wp--preset--font-size--medium, clamp(1.375rem, 2.2vw, 1.875rem));line-height:1.2">Photographer and designer, Bristol.</p>
<!-- /wp:paragraph -->
<!-- wp:paragraph {"style":{"typography":{"fontSize":"var(--wp--preset--font-size--medium, clamp(1rem, 1.15vw, 1.125rem))","lineHeight":"1.6"}}} -->
<p style="font-size:var(--wp--preset--font-size--medium, clamp(1rem, 1.15vw, 1.125rem));line-height:1.6">I photograph places and rooms for architects, hotels and small makers, then design the books and websites the pictures go into.</p>
<!-- /wp:paragraph --></div>
<!-- /wp:group -->
<!-- wp:group {"style":{"spacing":{"blockGap":"0.25rem"}},"layout":{"type":"default"}} -->
<div class="wp-block-group"><!-- wp:buttons {"style":{"spacing":{"blockGap":{"top":"0.5rem","left":"1.5rem"}}},"layout":{"type":"flex","justifyContent":"left"}} -->
<div class="wp-block-buttons"><!-- wp:button {"url":"/contact/","style":{"spacing":{"padding":{"top":"0.875rem","bottom":"0.875rem","left":"1.5rem","right":"1.5rem"}}}} -->
<div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="/contact/" style="padding-top:0.875rem;padding-right:1.5rem;padding-bottom:0.875rem;padding-left:1.5rem">Book a day</a></div>
<!-- /wp:button -->
<!-- wp:button {"url":"/work/","style":{"color":{"background":"transparent","text":"var(--wp--preset--color--role-link, var(--wp--preset--color--contrast, var(--wp--preset--color--black)))"},"spacing":{"padding":{"top":"0.875rem","bottom":"0.875rem","left":"0","right":"0.875rem"}},"typography":{"textDecoration":"underline"}}} -->
<div class="wp-block-button"><a class="wp-block-button__link has-text-color has-background wp-element-button" href="/work/" style="color:var(--wp--preset--color--role-link, var(--wp--preset--color--contrast, var(--wp--preset--color--black)));background-color:transparent;padding-top:0.875rem;padding-right:0.875rem;padding-bottom:0.875rem;padding-left:0;text-decoration:underline">See the work</a></div>
<!-- /wp:button --></div>
<!-- /wp:buttons -->
<!-- wp:paragraph {"style":{"typography":{"fontSize":"0.875rem","letterSpacing":"0.1em","lineHeight":"1.45","textTransform":"uppercase"}}} -->
<p style="font-size:0.875rem;letter-spacing:0.1em;line-height:1.45;text-transform:uppercase">Booking from March / One shoot a week</p>
<!-- /wp:paragraph --></div>
<!-- /wp:group --></div>
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<!-- wp:columns {"style":{"spacing":{"margin":{"top":"var:preset|spacing|60","bottom":"0"},"blockGap":{"top":"1.5rem","left":"0.75rem"}}}} -->
<div class="wp-block-columns" style="margin-top:var(--wp--preset--spacing--60);margin-bottom:0"><!-- wp:column {"width":"39.8%"} -->
<div class="wp-block-column" style="flex-basis:39.8%"><!-- wp:columns {"isStackedOnMobile":false,"style":{"spacing":{"margin":{"top":"0","bottom":"0"},"blockGap":{"top":"0.75rem","left":"0.75rem"}}}} -->
<div class="wp-block-columns is-not-stacked-on-mobile" style="margin-top:0;margin-bottom:0"><!-- wp:column -->
<div class="wp-block-column"><!-- wp:group {"style":{"spacing":{"blockGap":"0.5rem"}},"layout":{"type":"default"}} -->
<div class="wp-block-group"><!-- wp:image {"aspectRatio":"4/5","scale":"cover","sizeSlug":"large","linkDestination":"none"} -->
<figure class="wp-block-image size-large"><img src="https://pd.w.org/2026/09/5456a96eac1a20c70.83624730-1152x1536.jpg" alt="A coastal town with terracotta rooftops beside a calm blue sea." style="aspect-ratio:4/5;object-fit:cover"/></figure>
<!-- /wp:image -->
<!-- wp:paragraph {"style":{"typography":{"fontSize":"0.8125rem","letterSpacing":"0.1em","lineHeight":"1.45","textTransform":"uppercase"}}} -->
<p style="font-size:0.8125rem;letter-spacing:0.1em;line-height:1.45;text-transform:uppercase">FR 01 / Cadaqués</p>
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<div class="wp-block-column"><!-- wp:group {"style":{"spacing":{"blockGap":"0.5rem"}},"layout":{"type":"default"}} -->
<div class="wp-block-group"><!-- wp:image {"aspectRatio":"4/5","scale":"cover","sizeSlug":"large","linkDestination":"none"} -->
<figure class="wp-block-image size-large"><img src="https://pd.w.org/2025/08/24689419ca27ae60.96086215-1536x1152.jpg" alt="A calm hotel room with a low white bed and an orange runner, a timber daybed with orange cushions and long linen curtains." style="aspect-ratio:4/5;object-fit:cover"/></figure>
<!-- /wp:image -->
<!-- wp:paragraph {"style":{"typography":{"fontSize":"0.8125rem","letterSpacing":"0.1em","lineHeight":"1.45","textTransform":"uppercase"}}} -->
<p style="font-size:0.8125rem;letter-spacing:0.1em;line-height:1.45;text-transform:uppercase">FR 02 / Porthleven</p>
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<!-- wp:column {"width":"60.2%"} -->
<div class="wp-block-column" style="flex-basis:60.2%"><!-- wp:columns {"isStackedOnMobile":false,"style":{"spacing":{"margin":{"top":"0","bottom":"0"},"blockGap":{"top":"0.75rem","left":"0.75rem"}}}} -->
<div class="wp-block-columns is-not-stacked-on-mobile" style="margin-top:0;margin-bottom:0"><!-- wp:column -->
<div class="wp-block-column"><!-- wp:group {"style":{"spacing":{"blockGap":"0.5rem"}},"layout":{"type":"default"}} -->
<div class="wp-block-group"><!-- wp:image {"aspectRatio":"4/5","scale":"cover","sizeSlug":"large","linkDestination":"none"} -->
<figure class="wp-block-image size-large"><img src="https://pd.w.org/2026/06/6006a36cabc3eeee0.41598989-1536x1152.jpg" alt="Three handmade ribbed cups in a matt terracotta glaze standing in a row on a white shelf." style="aspect-ratio:4/5;object-fit:cover"/></figure>
<!-- /wp:image -->
<!-- wp:paragraph {"style":{"typography":{"fontSize":"0.8125rem","letterSpacing":"0.1em","lineHeight":"1.45","textTransform":"uppercase"}}} -->
<p style="font-size:0.8125rem;letter-spacing:0.1em;line-height:1.45;text-transform:uppercase">FR 03 / Stroud</p>
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<!-- /wp:group --></div>
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<!-- wp:column -->
<div class="wp-block-column"><!-- wp:group {"style":{"spacing":{"blockGap":"0.5rem"}},"layout":{"type":"default"}} -->
<div class="wp-block-group"><!-- wp:image {"aspectRatio":"4/5","scale":"cover","sizeSlug":"large","linkDestination":"none"} -->
<figure class="wp-block-image size-large"><img src="https://pd.w.org/2026/09/2076aa8ff804b2bb8.04122792-1536x864.jpeg" alt="A long pale stone apartment building with columns of white glazed balconies and stepped gables, lit by hard sun under a deep blue sky." style="aspect-ratio:4/5;object-fit:cover"/></figure>
<!-- /wp:image -->
<!-- wp:paragraph {"style":{"typography":{"fontSize":"0.8125rem","letterSpacing":"0.1em","lineHeight":"1.45","textTransform":"uppercase"}}} -->
<p style="font-size:0.8125rem;letter-spacing:0.1em;line-height:1.45;text-transform:uppercase">FR 04 / Bristol</p>
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<div class="wp-block-column"><!-- wp:group {"style":{"spacing":{"blockGap":"0.5rem"}},"layout":{"type":"default"}} -->
<div class="wp-block-group"><!-- wp:image {"aspectRatio":"4/5","scale":"cover","sizeSlug":"large","linkDestination":"none"} -->
<figure class="wp-block-image size-large"><img src="https://pd.w.org/2023/05/843646b4ac4ba1646.71094884-1152x1536.jpg" alt="The pages of an open printed book fanned out in soft window light." style="aspect-ratio:4/5;object-fit:cover"/></figure>
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<!-- wp:paragraph {"style":{"typography":{"fontSize":"0.8125rem","letterSpacing":"0.1em","lineHeight":"1.45","textTransform":"uppercase"}}} -->
<p style="font-size:0.8125rem;letter-spacing:0.1em;line-height:1.45;text-transform:uppercase">FR 05 / St Philips</p>
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<!-- wp:group {"align":"full","style":{"spacing":{"padding":{"top":"var:preset|spacing|60","bottom":"var:preset|spacing|60","left":"clamp(1.25rem, 4vw, 4rem)","right":"clamp(1.25rem, 4vw, 4rem)"}},"elements":{"heading":{"color":{"text":"currentColor"}},"link":{"color":{"text":"currentColor"}}}},"layout":{"type":"constrained","contentSize":"1240px"}} -->
<div class="wp-block-group alignfull has-link-color" style="padding-top:var(--wp--preset--spacing--60);padding-right:clamp(1.25rem, 4vw, 4rem);padding-bottom:var(--wp--preset--spacing--60);padding-left:clamp(1.25rem, 4vw, 4rem)"><!-- wp:paragraph {"style":{"border":{"left":{"color":"currentColor","style":"solid","width":"3px"}},"spacing":{"padding":{"left":"0.75rem"}},"typography":{"fontSize":"0.8125rem","fontWeight":"600","letterSpacing":"0.14em","lineHeight":"1.4","textTransform":"uppercase"}}} -->
<p style="border-left-color:currentColor;border-left-style:solid;border-left-width:3px;padding-left:0.75rem;font-size:0.8125rem;font-weight:600;letter-spacing:0.14em;line-height:1.4;text-transform:uppercase">Portfolio / 2019 to 2026</p>
<!-- /wp:paragraph -->
<!-- wp:heading {"level":1,"style":{"spacing":{"margin":{"top":"var:preset|spacing|30","bottom":"0"}},"typography":{"fontSize":"clamp(2.5rem, calc(17vw - 1.7rem), 12.5rem)"}}} -->
<h1 class="wp-block-heading" style="margin-top:var(--wp--preset--spacing--30);margin-bottom:0;font-size:clamp(2.5rem, calc(17vw - 1.7rem), 12.5rem)">Ada Lindqvist</h1>
<!-- /wp:heading -->
<!-- wp:group {"style":{"border":{"top":{"color":"currentColor","style":"solid","width":"1px"}},"spacing":{"margin":{"top":"var:preset|spacing|40"},"padding":{"top":"var:preset|spacing|30"},"blockGap":{"top":"1.25rem","left":"2.5rem"}}},"layout":{"type":"flex","flexWrap":"wrap","justifyContent":"space-between","verticalAlignment":"top"}} -->
<div class="wp-block-group" style="border-top-color:currentColor;border-top-style:solid;border-top-width:1px;padding-top:var(--wp--preset--spacing--30);margin-top:var(--wp--preset--spacing--40)"><!-- wp:group {"style":{"layout":{"selfStretch":"fixed","flexSize":"34rem"},"spacing":{"blockGap":"0.75rem"}},"layout":{"type":"default"}} -->
<div class="wp-block-group"><!-- wp:paragraph {"style":{"typography":{"fontSize":"var(--wp--preset--font-size--medium, clamp(1.375rem, 2.2vw, 1.875rem))","lineHeight":"1.2"}}} -->
<p style="font-size:var(--wp--preset--font-size--medium, clamp(1.375rem, 2.2vw, 1.875rem));line-height:1.2">Photographer and designer, Bristol.</p>
<!-- /wp:paragraph -->
<!-- wp:paragraph {"style":{"typography":{"fontSize":"var(--wp--preset--font-size--medium, clamp(1rem, 1.15vw, 1.125rem))","lineHeight":"1.6"}}} -->
<p style="font-size:var(--wp--preset--font-size--medium, clamp(1rem, 1.15vw, 1.125rem));line-height:1.6">I photograph places and rooms for architects, hotels and small makers, then design the books and websites the pictures go into.</p>
<!-- /wp:paragraph --></div>
<!-- /wp:group -->
<!-- wp:group {"style":{"spacing":{"blockGap":"0.25rem"}},"layout":{"type":"default"}} -->
<div class="wp-block-group"><!-- wp:buttons {"style":{"spacing":{"blockGap":{"top":"0.5rem","left":"1.5rem"}}},"layout":{"type":"flex","justifyContent":"left"}} -->
<div class="wp-block-buttons"><!-- wp:button {"url":"/contact/","style":{"spacing":{"padding":{"top":"0.875rem","bottom":"0.875rem","left":"1.5rem","right":"1.5rem"}}}} -->
<div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="/contact/" style="padding-top:0.875rem;padding-right:1.5rem;padding-bottom:0.875rem;padding-left:1.5rem">Book a day</a></div>
<!-- /wp:button -->
<!-- wp:button {"url":"/work/","style":{"color":{"background":"transparent","text":"currentColor"},"spacing":{"padding":{"top":"0.875rem","bottom":"0.875rem","left":"0","right":"0.875rem"}},"typography":{"textDecoration":"underline"}}} -->
<div class="wp-block-button"><a class="wp-block-button__link has-text-color has-background wp-element-button" href="/work/" style="color:currentColor;background-color:transparent;padding-top:0.875rem;padding-right:0.875rem;padding-bottom:0.875rem;padding-left:0;text-decoration:underline">See the work</a></div>
<!-- /wp:button --></div>
<!-- /wp:buttons -->
<!-- wp:paragraph {"style":{"typography":{"fontSize":"0.875rem","letterSpacing":"0.1em","lineHeight":"1.45","textTransform":"uppercase"}}} -->
<p style="font-size:0.875rem;letter-spacing:0.1em;line-height:1.45;text-transform:uppercase">Booking from March / One shoot a week</p>
<!-- /wp:paragraph --></div>
<!-- /wp:group --></div>
<!-- /wp:group -->
<!-- wp:columns {"style":{"spacing":{"margin":{"top":"var:preset|spacing|60","bottom":"0"},"blockGap":{"top":"1.5rem","left":"0.75rem"}}}} -->
<div class="wp-block-columns" style="margin-top:var(--wp--preset--spacing--60);margin-bottom:0"><!-- wp:column {"width":"39.8%"} -->
<div class="wp-block-column" style="flex-basis:39.8%"><!-- wp:columns {"isStackedOnMobile":false,"style":{"spacing":{"margin":{"top":"0","bottom":"0"},"blockGap":{"top":"0.75rem","left":"0.75rem"}}}} -->
<div class="wp-block-columns is-not-stacked-on-mobile" style="margin-top:0;margin-bottom:0"><!-- wp:column -->
<div class="wp-block-column"><!-- wp:group {"style":{"spacing":{"blockGap":"0.5rem"}},"layout":{"type":"default"}} -->
<div class="wp-block-group"><!-- wp:image {"aspectRatio":"4/5","scale":"cover","sizeSlug":"large","linkDestination":"none"} -->
<figure class="wp-block-image size-large"><img src="https://pd.w.org/2026/09/5456a96eac1a20c70.83624730-1152x1536.jpg" alt="A coastal town with terracotta rooftops beside a calm blue sea." style="aspect-ratio:4/5;object-fit:cover"/></figure>
<!-- /wp:image -->
<!-- wp:paragraph {"style":{"typography":{"fontSize":"0.8125rem","letterSpacing":"0.1em","lineHeight":"1.45","textTransform":"uppercase"}}} -->
<p style="font-size:0.8125rem;letter-spacing:0.1em;line-height:1.45;text-transform:uppercase">FR 01 / Cadaqués</p>
<!-- /wp:paragraph --></div>
<!-- /wp:group --></div>
<!-- /wp:column -->
<!-- wp:column -->
<div class="wp-block-column"><!-- wp:group {"style":{"spacing":{"blockGap":"0.5rem"}},"layout":{"type":"default"}} -->
<div class="wp-block-group"><!-- wp:image {"aspectRatio":"4/5","scale":"cover","sizeSlug":"large","linkDestination":"none"} -->
<figure class="wp-block-image size-large"><img src="https://pd.w.org/2025/08/24689419ca27ae60.96086215-1536x1152.jpg" alt="A calm hotel room with a low white bed and an orange runner, a timber daybed with orange cushions and long linen curtains." style="aspect-ratio:4/5;object-fit:cover"/></figure>
<!-- /wp:image -->
<!-- wp:paragraph {"style":{"typography":{"fontSize":"0.8125rem","letterSpacing":"0.1em","lineHeight":"1.45","textTransform":"uppercase"}}} -->
<p style="font-size:0.8125rem;letter-spacing:0.1em;line-height:1.45;text-transform:uppercase">FR 02 / Porthleven</p>
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<!-- /wp:group --></div>
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<!-- /wp:columns --></div>
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<div class="wp-block-column" style="flex-basis:60.2%"><!-- wp:columns {"isStackedOnMobile":false,"style":{"spacing":{"margin":{"top":"0","bottom":"0"},"blockGap":{"top":"0.75rem","left":"0.75rem"}}}} -->
<div class="wp-block-columns is-not-stacked-on-mobile" style="margin-top:0;margin-bottom:0"><!-- wp:column -->
<div class="wp-block-column"><!-- wp:group {"style":{"spacing":{"blockGap":"0.5rem"}},"layout":{"type":"default"}} -->
<div class="wp-block-group"><!-- wp:image {"aspectRatio":"4/5","scale":"cover","sizeSlug":"large","linkDestination":"none"} -->
<figure class="wp-block-image size-large"><img src="https://pd.w.org/2026/06/6006a36cabc3eeee0.41598989-1536x1152.jpg" alt="Three handmade ribbed cups in a matt terracotta glaze standing in a row on a white shelf." style="aspect-ratio:4/5;object-fit:cover"/></figure>
<!-- /wp:image -->
<!-- wp:paragraph {"style":{"typography":{"fontSize":"0.8125rem","letterSpacing":"0.1em","lineHeight":"1.45","textTransform":"uppercase"}}} -->
<p style="font-size:0.8125rem;letter-spacing:0.1em;line-height:1.45;text-transform:uppercase">FR 03 / Stroud</p>
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<div class="wp-block-column"><!-- wp:group {"style":{"spacing":{"blockGap":"0.5rem"}},"layout":{"type":"default"}} -->
<div class="wp-block-group"><!-- wp:image {"aspectRatio":"4/5","scale":"cover","sizeSlug":"large","linkDestination":"none"} -->
<figure class="wp-block-image size-large"><img src="https://pd.w.org/2026/09/2076aa8ff804b2bb8.04122792-1536x864.jpeg" alt="A long pale stone apartment building with columns of white glazed balconies and stepped gables, lit by hard sun under a deep blue sky." style="aspect-ratio:4/5;object-fit:cover"/></figure>
<!-- /wp:image -->
<!-- wp:paragraph {"style":{"typography":{"fontSize":"0.8125rem","letterSpacing":"0.1em","lineHeight":"1.45","textTransform":"uppercase"}}} -->
<p style="font-size:0.8125rem;letter-spacing:0.1em;line-height:1.45;text-transform:uppercase">FR 04 / Bristol</p>
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<figure class="wp-block-image size-large"><img src="https://pd.w.org/2023/05/843646b4ac4ba1646.71094884-1152x1536.jpg" alt="The pages of an open printed book fanned out in soft window light." style="aspect-ratio:4/5;object-fit:cover"/></figure>
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<p style="font-size:0.8125rem;letter-spacing:0.1em;line-height:1.45;text-transform:uppercase">FR 05 / St Philips</p>
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Variation: Folio
13,113 bytes
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<div class="wp-block-group alignfull has-text-color has-background" style="color:#141517;background-color:#f8f5ef;padding-top:var(--wp--preset--spacing--60);padding-right:clamp(1.25rem, 4vw, 4rem);padding-bottom:var(--wp--preset--spacing--60);padding-left:clamp(1.25rem, 4vw, 4rem);font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:400"><!-- wp:paragraph {"style":{"border":{"left":{"color":"#c8432b","style":"solid","width":"3px"}},"color":{"text":"#5b5f66"},"spacing":{"padding":{"left":"0.75rem"}},"typography":{"fontFamily":"ui-monospace, SFMono-Regular, Menlo, Consolas, monospace","fontSize":"0.8125rem","fontWeight":"400","letterSpacing":"0.06em","lineHeight":"1.4","textTransform":"uppercase"}}} -->
<p class="has-text-color" style="border-left-color:#c8432b;border-left-style:solid;border-left-width:3px;color:#5b5f66;padding-left:0.75rem;font-size:0.8125rem;font-family:ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;font-weight:400;letter-spacing:0.06em;line-height:1.4;text-transform:uppercase">Portfolio / 2019 to 2026</p>
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<h1 class="wp-block-heading has-text-color" style="color:#141517;margin-top:var(--wp--preset--spacing--30);margin-bottom:0;font-size:clamp(2.5rem, calc(17vw - 1.7rem), 12.5rem);font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:500;letter-spacing:-0.045em;line-height:0.92">Ada Lindqvist</h1>
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<div class="wp-block-group" style="border-top-color:#5b5f66;border-top-style:solid;border-top-width:1px;padding-top:var(--wp--preset--spacing--30);margin-top:var(--wp--preset--spacing--40)"><!-- wp:group {"style":{"layout":{"selfStretch":"fixed","flexSize":"34rem"},"spacing":{"blockGap":"0.75rem"}},"layout":{"type":"default"}} -->
<div class="wp-block-group"><!-- wp:paragraph {"style":{"color":{"text":"#141517"},"typography":{"fontFamily":"Helvetica Neue, Helvetica, Arial, sans-serif","fontSize":"clamp(1.375rem, 2.2vw, 1.875rem)","fontWeight":"500","lineHeight":"1.2","letterSpacing":"-0.01em"}}} -->
<p class="has-text-color" style="color:#141517;font-size:clamp(1.375rem, 2.2vw, 1.875rem);font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:500;letter-spacing:-0.01em;line-height:1.2">Photographer and designer, Bristol.</p>
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<!-- wp:paragraph {"style":{"color":{"text":"#5b5f66"},"typography":{"fontFamily":"Helvetica Neue, Helvetica, Arial, sans-serif","fontSize":"clamp(1rem, 1.15vw, 1.125rem)","fontWeight":"400","lineHeight":"1.6"}}} -->
<p class="has-text-color" style="color:#5b5f66;font-size:clamp(1rem, 1.15vw, 1.125rem);font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:400;line-height:1.6">I photograph places and rooms for architects, hotels and small makers, then design the books and websites the pictures go into.</p>
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<div class="wp-block-buttons"><!-- wp:button {"url":"/contact/","style":{"border":{"radius":"0px"},"color":{"background":"#141517","text":"#efe9df"},"spacing":{"padding":{"top":"0.875rem","bottom":"0.875rem","left":"1.5rem","right":"1.5rem"}},"typography":{"fontFamily":"Helvetica Neue, Helvetica, Arial, sans-serif","fontWeight":"500"}}} -->
<div class="wp-block-button"><a class="wp-block-button__link has-text-color has-background wp-element-button" href="/contact/" style="border-radius:0px;color:#efe9df;background-color:#141517;padding-top:0.875rem;padding-right:1.5rem;padding-bottom:0.875rem;padding-left:1.5rem;font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:500">Book a day</a></div>
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<div class="wp-block-button"><a class="wp-block-button__link has-text-color has-background has-custom-font-size wp-element-button" href="/work/" style="border-radius:0px;color:#141517;background-color:transparent;padding-top:0.875rem;padding-right:0.875rem;padding-bottom:0.875rem;padding-left:0;font-size:1rem;font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:400;text-decoration:underline">See the work</a></div>
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<p class="has-text-color" style="color:#5b5f66;font-size:0.875rem;font-family:ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;font-weight:400;letter-spacing:0.06em;line-height:1.45;text-transform:uppercase">Booking from March / One shoot a week</p>
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<div class="wp-block-column" style="flex-basis:39.8%"><!-- wp:columns {"isStackedOnMobile":false,"style":{"spacing":{"margin":{"top":"0","bottom":"0"},"blockGap":{"top":"0.75rem","left":"0.75rem"}}}} -->
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<div class="wp-block-group"><!-- wp:image {"aspectRatio":"4/5","scale":"cover","sizeSlug":"large","linkDestination":"none"} -->
<figure class="wp-block-image size-large"><img src="https://pd.w.org/2026/09/5456a96eac1a20c70.83624730-1152x1536.jpg" alt="A coastal town with terracotta rooftops beside a calm blue sea." style="aspect-ratio:4/5;object-fit:cover"/></figure>
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<p class="has-text-color" style="color:#141517;font-size:0.8125rem;font-family:ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;font-weight:400;letter-spacing:0.06em;line-height:1.45;text-transform:uppercase">FR 01 / Cadaqués</p>
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<figure class="wp-block-image size-large"><img src="https://pd.w.org/2025/08/24689419ca27ae60.96086215-1536x1152.jpg" alt="A calm hotel room with a low white bed and an orange runner, a timber daybed with orange cushions and long linen curtains." style="aspect-ratio:4/5;object-fit:cover"/></figure>
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<p class="has-text-color" style="color:#141517;font-size:0.8125rem;font-family:ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;font-weight:400;letter-spacing:0.06em;line-height:1.45;text-transform:uppercase">FR 02 / Porthleven</p>
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<div class="wp-block-column" style="flex-basis:60.2%"><!-- wp:columns {"isStackedOnMobile":false,"style":{"spacing":{"margin":{"top":"0","bottom":"0"},"blockGap":{"top":"0.75rem","left":"0.75rem"}}}} -->
<div class="wp-block-columns is-not-stacked-on-mobile" style="margin-top:0;margin-bottom:0"><!-- wp:column -->
<div class="wp-block-column"><!-- wp:group {"style":{"spacing":{"blockGap":"0.5rem"}},"layout":{"type":"default"}} -->
<div class="wp-block-group"><!-- wp:image {"aspectRatio":"4/5","scale":"cover","sizeSlug":"large","linkDestination":"none"} -->
<figure class="wp-block-image size-large"><img src="https://pd.w.org/2026/06/6006a36cabc3eeee0.41598989-1536x1152.jpg" alt="Three handmade ribbed cups in a matt terracotta glaze standing in a row on a white shelf." style="aspect-ratio:4/5;object-fit:cover"/></figure>
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<p class="has-text-color" style="color:#141517;font-size:0.8125rem;font-family:ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;font-weight:400;letter-spacing:0.06em;line-height:1.45;text-transform:uppercase">FR 03 / Stroud</p>
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<figure class="wp-block-image size-large"><img src="https://pd.w.org/2026/09/2076aa8ff804b2bb8.04122792-1536x864.jpeg" alt="A long pale stone apartment building with columns of white glazed balconies and stepped gables, lit by hard sun under a deep blue sky." style="aspect-ratio:4/5;object-fit:cover"/></figure>
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<p class="has-text-color" style="color:#141517;font-size:0.8125rem;font-family:ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;font-weight:400;letter-spacing:0.06em;line-height:1.45;text-transform:uppercase">FR 04 / Bristol</p>
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<div class="wp-block-group"><!-- wp:image {"aspectRatio":"4/5","scale":"cover","sizeSlug":"large","linkDestination":"none"} -->
<figure class="wp-block-image size-large"><img src="https://pd.w.org/2023/05/843646b4ac4ba1646.71094884-1152x1536.jpg" alt="The pages of an open printed book fanned out in soft window light." style="aspect-ratio:4/5;object-fit:cover"/></figure>
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<!-- wp:paragraph {"style":{"color":{"text":"#141517"},"typography":{"fontFamily":"ui-monospace, SFMono-Regular, Menlo, Consolas, monospace","fontSize":"0.8125rem","fontWeight":"400","letterSpacing":"0.06em","lineHeight":"1.45","textTransform":"uppercase"}}} -->
<p class="has-text-color" style="color:#141517;font-size:0.8125rem;font-family:ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;font-weight:400;letter-spacing:0.06em;line-height:1.45;text-transform:uppercase">FR 05 / St Philips</p>
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<div class="wp-block-group alignfull has-text-color has-background" style="color:var(--wp--preset--color--contrast, var(--wp--preset--color--black));background-color:var(--wp--preset--color--base, var(--wp--preset--color--white));padding-top:var(--wp--preset--spacing--60);padding-right:clamp(1.25rem, 4vw, 4rem);padding-bottom:var(--wp--preset--spacing--60);padding-left:clamp(1.25rem, 4vw, 4rem)"><!-- wp:paragraph {"style":{"border":{"left":{"color":"var(--wp--preset--color--role-rule, var(--wp--preset--color--contrast, var(--wp--preset--color--black)))","style":"solid","width":"3px"}},"color":{"text":"var(--wp--preset--color--role-label, var(--wp--preset--color--contrast, var(--wp--preset--color--black)))"},"spacing":{"padding":{"left":"0.75rem"}},"typography":{"fontSize":"0.8125rem","letterSpacing":"0.06em","lineHeight":"1.4","textTransform":"uppercase"}}} -->
<p class="has-text-color" style="border-left-color:var(--wp--preset--color--role-rule, var(--wp--preset--color--contrast, var(--wp--preset--color--black)));border-left-style:solid;border-left-width:3px;color:var(--wp--preset--color--role-label, var(--wp--preset--color--contrast, var(--wp--preset--color--black)));padding-left:0.75rem;font-size:0.8125rem;letter-spacing:0.06em;line-height:1.4;text-transform:uppercase">Portfolio / 2019 to 2026</p>
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<h1 class="wp-block-heading has-text-color" style="color:var(--wp--preset--color--contrast, var(--wp--preset--color--black));margin-top:var(--wp--preset--spacing--30);margin-bottom:0;font-size:clamp(2.5rem, calc(17vw - 1.7rem), 12.5rem)">Ada Lindqvist</h1>
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<!-- wp:group {"style":{"border":{"top":{"color":"var(--wp--preset--color--role-rule, var(--wp--preset--color--contrast, var(--wp--preset--color--black)))","style":"solid","width":"1px"}},"spacing":{"margin":{"top":"var:preset|spacing|40"},"padding":{"top":"var:preset|spacing|30"},"blockGap":{"top":"1.25rem","left":"2.5rem"}}},"layout":{"type":"flex","flexWrap":"wrap","justifyContent":"space-between","verticalAlignment":"top"}} -->
<div class="wp-block-group" style="border-top-color:var(--wp--preset--color--role-rule, var(--wp--preset--color--contrast, var(--wp--preset--color--black)));border-top-style:solid;border-top-width:1px;padding-top:var(--wp--preset--spacing--30);margin-top:var(--wp--preset--spacing--40)"><!-- wp:group {"style":{"layout":{"selfStretch":"fixed","flexSize":"34rem"},"spacing":{"blockGap":"0.75rem"}},"layout":{"type":"default"}} -->
<div class="wp-block-group"><!-- wp:paragraph {"style":{"color":{"text":"var(--wp--preset--color--contrast, var(--wp--preset--color--black))"},"typography":{"fontSize":"clamp(1.375rem, 2.2vw, 1.875rem)","fontWeight":"500","lineHeight":"1.2","letterSpacing":"-0.01em"}}} -->
<p class="has-text-color" style="color:var(--wp--preset--color--contrast, var(--wp--preset--color--black));font-size:clamp(1.375rem, 2.2vw, 1.875rem);font-weight:500;letter-spacing:-0.01em;line-height:1.2">Photographer and designer, Bristol.</p>
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<p class="has-text-color" style="color:var(--wp--preset--color--role-label, var(--wp--preset--color--contrast, var(--wp--preset--color--black)));font-size:clamp(1rem, 1.15vw, 1.125rem);line-height:1.6">I photograph places and rooms for architects, hotels and small makers, then design the books and websites the pictures go into.</p>
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<div class="wp-block-group"><!-- wp:buttons {"style":{"spacing":{"blockGap":{"top":"0.5rem","left":"1.5rem"}}},"layout":{"type":"flex","justifyContent":"left"}} -->
<div class="wp-block-buttons"><!-- wp:button {"url":"/contact/","style":{"spacing":{"padding":{"top":"0.875rem","bottom":"0.875rem","left":"1.5rem","right":"1.5rem"}},"typography":{"fontWeight":"500"}}} -->
<div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="/contact/" style="padding-top:0.875rem;padding-right:1.5rem;padding-bottom:0.875rem;padding-left:1.5rem;font-weight:500">Book a day</a></div>
<!-- /wp:button -->
<!-- wp:button {"url":"/work/","style":{"color":{"background":"transparent","text":"var(--wp--preset--color--role-link, var(--wp--preset--color--contrast, var(--wp--preset--color--black)))"},"spacing":{"padding":{"top":"0.875rem","bottom":"0.875rem","left":"0","right":"0.875rem"}},"typography":{"fontSize":"1rem","textDecoration":"underline"}}} -->
<div class="wp-block-button"><a class="wp-block-button__link has-text-color has-background has-custom-font-size wp-element-button" href="/work/" style="color:var(--wp--preset--color--role-link, var(--wp--preset--color--contrast, var(--wp--preset--color--black)));background-color:transparent;padding-top:0.875rem;padding-right:0.875rem;padding-bottom:0.875rem;padding-left:0;font-size:1rem;text-decoration:underline">See the work</a></div>
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<!-- wp:paragraph {"style":{"color":{"text":"var(--wp--preset--color--role-label, var(--wp--preset--color--contrast, var(--wp--preset--color--black)))"},"typography":{"fontSize":"0.875rem","letterSpacing":"0.06em","lineHeight":"1.45","textTransform":"uppercase"}}} -->
<p class="has-text-color" style="color:var(--wp--preset--color--role-label, var(--wp--preset--color--contrast, var(--wp--preset--color--black)));font-size:0.875rem;letter-spacing:0.06em;line-height:1.45;text-transform:uppercase">Booking from March / One shoot a week</p>
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<div class="wp-block-columns" style="margin-top:var(--wp--preset--spacing--60);margin-bottom:0"><!-- wp:column {"width":"39.8%"} -->
<div class="wp-block-column" style="flex-basis:39.8%"><!-- wp:columns {"isStackedOnMobile":false,"style":{"spacing":{"margin":{"top":"0","bottom":"0"},"blockGap":{"top":"0.75rem","left":"0.75rem"}}}} -->
<div class="wp-block-columns is-not-stacked-on-mobile" style="margin-top:0;margin-bottom:0"><!-- wp:column -->
<div class="wp-block-column"><!-- wp:group {"style":{"spacing":{"blockGap":"0.5rem"}},"layout":{"type":"default"}} -->
<div class="wp-block-group"><!-- wp:image {"aspectRatio":"4/5","scale":"cover","sizeSlug":"large","linkDestination":"none"} -->
<figure class="wp-block-image size-large"><img src="https://pd.w.org/2026/09/5456a96eac1a20c70.83624730-1152x1536.jpg" alt="A coastal town with terracotta rooftops beside a calm blue sea." style="aspect-ratio:4/5;object-fit:cover"/></figure>
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<p class="has-text-color" style="color:var(--wp--preset--color--contrast, var(--wp--preset--color--black));font-size:0.8125rem;letter-spacing:0.06em;line-height:1.45;text-transform:uppercase">FR 01 / Cadaqués</p>
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<div class="wp-block-group"><!-- wp:image {"aspectRatio":"4/5","scale":"cover","sizeSlug":"large","linkDestination":"none"} -->
<figure class="wp-block-image size-large"><img src="https://pd.w.org/2025/08/24689419ca27ae60.96086215-1536x1152.jpg" alt="A calm hotel room with a low white bed and an orange runner, a timber daybed with orange cushions and long linen curtains." style="aspect-ratio:4/5;object-fit:cover"/></figure>
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<p class="has-text-color" style="color:var(--wp--preset--color--contrast, var(--wp--preset--color--black));font-size:0.8125rem;letter-spacing:0.06em;line-height:1.45;text-transform:uppercase">FR 02 / Porthleven</p>
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<figure class="wp-block-image size-large"><img src="https://pd.w.org/2026/06/6006a36cabc3eeee0.41598989-1536x1152.jpg" alt="Three handmade ribbed cups in a matt terracotta glaze standing in a row on a white shelf." style="aspect-ratio:4/5;object-fit:cover"/></figure>
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<p class="has-text-color" style="color:var(--wp--preset--color--contrast, var(--wp--preset--color--black));font-size:0.8125rem;letter-spacing:0.06em;line-height:1.45;text-transform:uppercase">FR 03 / Stroud</p>
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<figure class="wp-block-image size-large"><img src="https://pd.w.org/2026/09/2076aa8ff804b2bb8.04122792-1536x864.jpeg" alt="A long pale stone apartment building with columns of white glazed balconies and stepped gables, lit by hard sun under a deep blue sky." style="aspect-ratio:4/5;object-fit:cover"/></figure>
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<p class="has-text-color" style="color:var(--wp--preset--color--contrast, var(--wp--preset--color--black));font-size:0.8125rem;letter-spacing:0.06em;line-height:1.45;text-transform:uppercase">FR 04 / Bristol</p>
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<figure class="wp-block-image size-large"><img src="https://pd.w.org/2023/05/843646b4ac4ba1646.71094884-1152x1536.jpg" alt="The pages of an open printed book fanned out in soft window light." style="aspect-ratio:4/5;object-fit:cover"/></figure>
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<p class="has-text-color" style="color:var(--wp--preset--color--contrast, var(--wp--preset--color--black));font-size:0.8125rem;letter-spacing:0.06em;line-height:1.45;text-transform:uppercase">FR 05 / St Philips</p>
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