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Core Patterns Pricing

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Rates day sheet

A freelancer’s rates as one printed rate card: a short introduction and a single booking button beside a card with a heavy masthead rule, three ruled rows each naming the rate, what it covers and what it includes, with the price set at display size in the right margin, and the terms (deposit, usage, travel, weather) as small print at the foot.

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Takes your theme’s colours and type.

Twenty Twenty-Five·1280px

Manrope typefacergb(255, 255, 255) ground1280px viewport

Start here

What to change first

  1. The three rates: name, one line, what each includes and the price.
  2. The terms: deposit, usage, travel and weather, as you actually trade.
  3. The button: its label and link (it points at /contact/).

The signature moment

The rates are one printed card, the prices hanging in its right margin and the terms as its small print

The card is the design. A heavy masthead rule opens it, with "Rate card" and the year as its running head; three ruled rows follow, each naming the rate, what it covers and what it includes, with the price set at display size and ranged right so the three figures read down the card's edge; the terms (deposit, usage, travel, weather) close it as small print in a grid of four. Nothing is a tier or a plan to compare: it is one card, the same for every client.

Theme handoff

What comes from where

From your theme

  • Typeface.
  • Palette.
  • Button.

Set by this pattern

  • The prices.
  • The layout.
  • The terms.

Full pattern notes

Why it works, and how it is built

Open a topic for the complete design reasoning, editing guidance and implementation notes.

Design rationaleComposition, intent and nearest alternatives

Overview

A freelancer's rates, set as the printed rate card they would hand a client: a short introduction and one booking button on the left, and on the right a single card with the day, the half day and the design fee. It sits in the pricing section beside pricing-single (one offer against a scale collision), job-sheet-breakdown (a total ruled off twice) and price-list-treatments (time and price read straight down).

The signature moment: the rates are one printed card, the prices hanging in its right margin and the terms as its small print

The card is the design. A heavy masthead rule opens it, with "Rate card" and the year as its running head; three ruled rows follow, each naming the rate, what it covers and what it includes, with the price set at display size and ranged right so the three figures read down the card's edge; the terms (deposit, usage, travel, weather) close it as small print in a grid of four. Nothing is a tier or a plan to compare: it is one card, the same for every client.

Make it yoursVariations and the edits to make first

What to change first

  1. The three rates: name, one line, what each includes and the price.
  2. The terms: deposit, usage, travel and weather, as you actually trade.
  3. The button: its label and link (it points at /contact/).
Theme behaviourInheritance, fixed decisions and contrast

What it inherits from your theme

  • Typeface. The base states no font family.
  • Palette. Your base ground and contrast text. The card tries role-plate and role-plate-text, its hairlines role-rule, and its masthead rule contrast; all fall back to base and contrast. Labels try role-label.
  • Button. Your theme's filled button, with padding for a 44px target.

What it decides for itself

  • The prices. Off the ladder: a bare clamp() from 2.5rem to 4rem, because their size is the composition. The heading is on the ladder at x-large and the rate names at large.
  • The layout. A 34 / 66 split from 782px; below it the introduction comes first and the card follows. In each row the price sits right of the description from 782px and under it on a phone.
  • The terms. A grid of 16rem minimum columns: two across whenever the card is wide enough, one on a tablet column and a phone, so every row is full.
Technical notesBlock mechanics, responsive behaviour and constraints

The Folio look

Part of the Folio Pattern Set, a freelance photographer and designer's whole site in one design language: a paper band #f8f5ef carrying a bone card #efe9df with a darkroom #141517 masthead rule and graphite #5b5f66 hairlines; darkroom ink, graphite for secondary copy and small print, and a safelight #c8432b bar marking the section label. Headings, rates and prices are Helvetica Neue at 500 with tight tracking (Helvetica, Arial, sans-serif); the running head, units and terms are monospace (ui-monospace, SFMono-Regular, Menlo, Consolas, monospace), uppercase and tracked. Corners are square; the one button is a filled darkroom rectangle. Every text pair is measured on the ground it is painted on. Take the base for your theme's colours, or the look's Use my theme chip.

Notes

  • Core blocks only: group, columns, column, heading, paragraph, list, buttons, button. No plugin, nothing to keep updated.

Questions

Rates day sheet: common questions

Does Rates day sheet need a plugin?

No. It is built only from core WordPress blocks (button, buttons, column, columns, group, heading, list, list-item and paragraph), so it pastes into the block editor with nothing to install.

Will Rates day sheet match my theme?

Choose by variation. Rate card takes your theme’s palette; Folio brings its own colours.

How many variations does Rates day sheet have?

2: Rate card and Folio. Each is its own markup; choose one in the toolbar above the preview before you copy.

Is Rates day sheet free?

Yes. It is one of 62 free Core Patterns: copy it and it is yours to keep and edit.

Which WordPress version does it need?

Requires a block theme on WordPress 7.0. Classic themes and page builders are outside our supported setup. Adaptive patterns use the block theme’s colour, spacing and typography presets; styled variations declare their own colours or type.

The markup

Core block markup and nothing else. Copy it, then paste it straight into the block editor: WordPress reads the delimiters and rebuilds the blocks. This is the file as authored; the copy button on the stage applies the finish you chose there.

22,094 bytes 
<!-- wp:group {"align":"full","style":{"color":{"background":"var(--wp--preset--color--base, var(--wp--preset--color--white))","text":"var(--wp--preset--color--contrast, var(--wp--preset--color--black))"},"spacing":{"padding":{"top":"clamp(4rem, 8vw, 7rem)","bottom":"clamp(4rem, 8vw, 7rem)","left":"clamp(1.25rem, 4vw, 4rem)","right":"clamp(1.25rem, 4vw, 4rem)"},"blockGap":"0"},"elements":{"heading":{"color":{"text":"currentColor"}},"link":{"color":{"text":"currentColor"}}}},"layout":{"type":"constrained","contentSize":"1240px"}} -->
<div class="wp-block-group alignfull has-text-color has-background has-link-color" style="color:var(--wp--preset--color--contrast, var(--wp--preset--color--black));background-color:var(--wp--preset--color--base, var(--wp--preset--color--white));padding-top:clamp(4rem, 8vw, 7rem);padding-right:clamp(1.25rem, 4vw, 4rem);padding-bottom:clamp(4rem, 8vw, 7rem);padding-left:clamp(1.25rem, 4vw, 4rem)"><!-- wp:columns {"verticalAlignment":"top","style":{"spacing":{"margin":{"top":"0","bottom":"0"},"blockGap":{"top":"2.5rem","left":"clamp(2rem, 5vw, 4.5rem)"}}}} -->
<div class="wp-block-columns are-vertically-aligned-top" style="margin-top:0;margin-bottom:0"><!-- wp:column {"verticalAlignment":"top","width":"34%"} -->
<div class="wp-block-column is-vertically-aligned-top" style="flex-basis:34%"><!-- wp:paragraph {"style":{"color":{"text":"var(--wp--preset--color--role-label, var(--wp--preset--color--contrast, var(--wp--preset--color--black)))"},"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontSize":"max(0.875rem, 14px)","fontWeight":"600","letterSpacing":"0.14em","lineHeight":"1.4","textTransform":"uppercase"}}} -->
<p class="has-text-color" style="color:var(--wp--preset--color--role-label, var(--wp--preset--color--contrast, var(--wp--preset--color--black)));margin-top:0;margin-bottom:0;font-size:max(0.875rem, 14px);font-weight:600;letter-spacing:0.14em;line-height:1.4;text-transform:uppercase">Rates</p>
<!-- /wp:paragraph -->

<!-- wp:heading {"style":{"spacing":{"margin":{"top":"1.25rem","bottom":"0"}},"typography":{"fontSize":"var(--wp--preset--font-size--x-large, clamp(2rem, 4vw, 3.25rem))"}}} -->
<h2 class="wp-block-heading" style="margin-top:1.25rem;margin-bottom:0;font-size:var(--wp--preset--font-size--x-large, clamp(2rem, 4vw, 3.25rem))">One rate card, no quotes to chase.</h2>
<!-- /wp:heading -->

<!-- wp:paragraph {"style":{"spacing":{"margin":{"top":"1.25rem","bottom":"0"}},"typography":{"fontSize":"var(--wp--preset--font-size--medium, clamp(1rem, 1.15vw, 1.125rem))","lineHeight":"1.6"}}} -->
<p style="margin-top:1.25rem;margin-bottom:0;font-size:var(--wp--preset--font-size--medium, clamp(1rem, 1.15vw, 1.125rem));line-height:1.6">The same card goes to every client. Book the day or the half day that suits the light, and the design work is priced by the page count.</p>
<!-- /wp:paragraph -->

<!-- wp:buttons {"style":{"spacing":{"margin":{"top":"clamp(1.75rem, 3vw, 2.25rem)","bottom":"0"},"blockGap":{"top":"0.5rem","left":"1.5rem"}}},"layout":{"type":"flex","justifyContent":"left"}} -->
<div class="wp-block-buttons" style="margin-top:clamp(1.75rem, 3vw, 2.25rem);margin-bottom:0"><!-- wp:button {"url":"/contact/","style":{"spacing":{"padding":{"top":"0.875rem","bottom":"0.875rem","left":"1.75rem","right":"1.75rem"}}}} -->
<div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="/contact/" style="padding-top:0.875rem;padding-right:1.75rem;padding-bottom:0.875rem;padding-left:1.75rem">Book a day</a></div>
<!-- /wp:button --></div>
<!-- /wp:buttons --></div>
<!-- /wp:column -->

<!-- wp:column {"verticalAlignment":"top","width":"66%"} -->
<div class="wp-block-column is-vertically-aligned-top" style="flex-basis:66%"><!-- wp:group {"style":{"border":{"top":{"color":"var(--wp--preset--color--contrast, var(--wp--preset--color--black))","style":"solid","width":"3px"},"right":{"color":"var(--wp--preset--color--role-rule, var(--wp--preset--color--contrast, var(--wp--preset--color--black)))","style":"solid","width":"1px"},"bottom":{"color":"var(--wp--preset--color--role-rule, var(--wp--preset--color--contrast, var(--wp--preset--color--black)))","style":"solid","width":"1px"},"left":{"color":"var(--wp--preset--color--role-rule, var(--wp--preset--color--contrast, var(--wp--preset--color--black)))","style":"solid","width":"1px"}},"color":{"background":"var(--wp--preset--color--role-plate, var(--wp--preset--color--base, var(--wp--preset--color--white)))","text":"var(--wp--preset--color--role-plate-text, var(--wp--preset--color--contrast, var(--wp--preset--color--black)))"},"elements":{"heading":{"color":{"text":"currentColor"}},"link":{"color":{"text":"currentColor"}}},"spacing":{"padding":{"top":"clamp(1.25rem, 2vw, 1.75rem)","bottom":"clamp(1.5rem, 2.4vw, 2.25rem)","left":"clamp(1.25rem, 3vw, 2.5rem)","right":"clamp(1.25rem, 3vw, 2.5rem)"},"blockGap":"0"}},"layout":{"type":"constrained"}} -->
<div class="wp-block-group has-text-color has-background has-link-color" style="border-top-color:var(--wp--preset--color--contrast, var(--wp--preset--color--black));border-top-style:solid;border-top-width:3px;border-right-color:var(--wp--preset--color--role-rule, var(--wp--preset--color--contrast, var(--wp--preset--color--black)));border-right-style:solid;border-right-width:1px;border-bottom-color:var(--wp--preset--color--role-rule, var(--wp--preset--color--contrast, var(--wp--preset--color--black)));border-bottom-style:solid;border-bottom-width:1px;border-left-color:var(--wp--preset--color--role-rule, var(--wp--preset--color--contrast, var(--wp--preset--color--black)));border-left-style:solid;border-left-width:1px;color:var(--wp--preset--color--role-plate-text, var(--wp--preset--color--contrast, var(--wp--preset--color--black)));background-color:var(--wp--preset--color--role-plate, var(--wp--preset--color--base, var(--wp--preset--color--white)));padding-top:clamp(1.25rem, 2vw, 1.75rem);padding-right:clamp(1.25rem, 3vw, 2.5rem);padding-bottom:clamp(1.5rem, 2.4vw, 2.25rem);padding-left:clamp(1.25rem, 3vw, 2.5rem)"><!-- wp:group {"style":{"spacing":{"padding":{"bottom":"clamp(1rem, 1.6vw, 1.25rem)"},"blockGap":{"top":"0.25rem","left":"1rem"}}},"layout":{"type":"flex","flexWrap":"wrap","justifyContent":"space-between"}} -->
<div class="wp-block-group" style="padding-bottom:clamp(1rem, 1.6vw, 1.25rem)"><!-- wp:paragraph {"style":{"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontSize":"max(0.875rem, 14px)","fontWeight":"600","letterSpacing":"0.1em","lineHeight":"1.5","textTransform":"uppercase"}}} -->
<p style="margin-top:0;margin-bottom:0;font-size:max(0.875rem, 14px);font-weight:600;letter-spacing:0.1em;line-height:1.5;text-transform:uppercase">Rate card</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph {"style":{"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontSize":"max(0.875rem, 14px)","fontWeight":"600","letterSpacing":"0.1em","lineHeight":"1.5","textTransform":"uppercase"}}} -->
<p style="margin-top:0;margin-bottom:0;font-size:max(0.875rem, 14px);font-weight:600;letter-spacing:0.1em;line-height:1.5;text-transform:uppercase">2026</p>
<!-- /wp:paragraph --></div>
<!-- /wp:group -->

<!-- wp:group {"style":{"border":{"top":{"color":"var(--wp--preset--color--role-rule, var(--wp--preset--color--contrast, var(--wp--preset--color--black)))","style":"solid","width":"1px"}},"spacing":{"padding":{"top":"clamp(1.5rem, 2.4vw, 2rem)","bottom":"clamp(1.5rem, 2.4vw, 2rem)"},"blockGap":"0"}},"layout":{"type":"constrained"}} -->
<div class="wp-block-group" style="border-top-color:var(--wp--preset--color--role-rule, var(--wp--preset--color--contrast, var(--wp--preset--color--black)));border-top-style:solid;border-top-width:1px;padding-top:clamp(1.5rem, 2.4vw, 2rem);padding-bottom:clamp(1.5rem, 2.4vw, 2rem)"><!-- wp:columns {"verticalAlignment":"top","style":{"spacing":{"margin":{"top":"0","bottom":"0"},"blockGap":{"top":"1rem","left":"1.5rem"}}}} -->
<div class="wp-block-columns are-vertically-aligned-top" style="margin-top:0;margin-bottom:0"><!-- wp:column {"verticalAlignment":"top","width":"62%"} -->
<div class="wp-block-column is-vertically-aligned-top" style="flex-basis:62%"><!-- wp:heading {"level":3,"style":{"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontSize":"var(--wp--preset--font-size--large, clamp(1.375rem, 2vw, 1.75rem))"}}} -->
<h3 class="wp-block-heading" style="margin-top:0;margin-bottom:0;font-size:var(--wp--preset--font-size--large, clamp(1.375rem, 2vw, 1.75rem))">Day</h3>
<!-- /wp:heading -->

<!-- wp:paragraph {"style":{"spacing":{"margin":{"top":"0.5rem","bottom":"0"}},"typography":{"fontSize":"var(--wp--preset--font-size--medium, clamp(1rem, 1.1vw, 1.0625rem))","lineHeight":"1.6"}}} -->
<p style="margin-top:0.5rem;margin-bottom:0;font-size:var(--wp--preset--font-size--medium, clamp(1rem, 1.1vw, 1.0625rem));line-height:1.6">Up to ten hours on location, first light to last.</p>
<!-- /wp:paragraph -->

<!-- wp:list {"style":{"spacing":{"margin":{"top":"0.75rem","bottom":"0"},"padding":{"left":"1.125rem"}},"typography":{"fontSize":"var(--wp--preset--font-size--medium, clamp(0.9375rem, 1vw, 1rem))","lineHeight":"1.6"}}} -->
<ul class="wp-block-list" style="padding-left:1.125rem;margin-top:0.75rem;margin-bottom:0;font-size:var(--wp--preset--font-size--medium, clamp(0.9375rem, 1vw, 1rem));line-height:1.6"><!-- wp:list-item -->
<li>A recce visit the week before</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>A contact sheet that evening</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>40 retouched files inside a week</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list --></div>
<!-- /wp:column -->

<!-- wp:column {"verticalAlignment":"top","width":"38%"} -->
<div class="wp-block-column is-vertically-aligned-top" style="flex-basis:38%"><!-- wp:paragraph {"align":"right","style":{"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontSize":"clamp(2.5rem, 5vw, 4rem)","fontWeight":"700","letterSpacing":"-0.03em","lineHeight":"0.95"}}} -->
<p class="has-text-align-right" style="margin-top:0;margin-bottom:0;font-size:clamp(2.5rem, 5vw, 4rem);font-weight:700;letter-spacing:-0.03em;line-height:0.95">£650</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph {"align":"right","style":{"spacing":{"margin":{"top":"0.5rem","bottom":"0"}},"typography":{"fontSize":"max(0.875rem, 14px)","fontWeight":"600","letterSpacing":"0.1em","lineHeight":"1.5","textTransform":"uppercase"}}} -->
<p class="has-text-align-right" style="margin-top:0.5rem;margin-bottom:0;font-size:max(0.875rem, 14px);font-weight:600;letter-spacing:0.1em;line-height:1.5;text-transform:uppercase">a day</p>
<!-- /wp:paragraph --></div>
<!-- /wp:column --></div>
<!-- /wp:columns --></div>
<!-- /wp:group -->

<!-- wp:group {"style":{"border":{"top":{"color":"var(--wp--preset--color--role-rule, var(--wp--preset--color--contrast, var(--wp--preset--color--black)))","style":"solid","width":"1px"}},"spacing":{"padding":{"top":"clamp(1.5rem, 2.4vw, 2rem)","bottom":"clamp(1.5rem, 2.4vw, 2rem)"},"blockGap":"0"}},"layout":{"type":"constrained"}} -->
<div class="wp-block-group" style="border-top-color:var(--wp--preset--color--role-rule, var(--wp--preset--color--contrast, var(--wp--preset--color--black)));border-top-style:solid;border-top-width:1px;padding-top:clamp(1.5rem, 2.4vw, 2rem);padding-bottom:clamp(1.5rem, 2.4vw, 2rem)"><!-- wp:columns {"verticalAlignment":"top","style":{"spacing":{"margin":{"top":"0","bottom":"0"},"blockGap":{"top":"1rem","left":"1.5rem"}}}} -->
<div class="wp-block-columns are-vertically-aligned-top" style="margin-top:0;margin-bottom:0"><!-- wp:column {"verticalAlignment":"top","width":"62%"} -->
<div class="wp-block-column is-vertically-aligned-top" style="flex-basis:62%"><!-- wp:heading {"level":3,"style":{"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontSize":"var(--wp--preset--font-size--large, clamp(1.375rem, 2vw, 1.75rem))"}}} -->
<h3 class="wp-block-heading" style="margin-top:0;margin-bottom:0;font-size:var(--wp--preset--font-size--large, clamp(1.375rem, 2vw, 1.75rem))">Half day</h3>
<!-- /wp:heading -->

<!-- wp:paragraph {"style":{"spacing":{"margin":{"top":"0.5rem","bottom":"0"}},"typography":{"fontSize":"var(--wp--preset--font-size--medium, clamp(1rem, 1.1vw, 1.0625rem))","lineHeight":"1.6"}}} -->
<p style="margin-top:0.5rem;margin-bottom:0;font-size:var(--wp--preset--font-size--medium, clamp(1rem, 1.1vw, 1.0625rem));line-height:1.6">Up to five hours, the morning light or the evening.</p>
<!-- /wp:paragraph -->

<!-- wp:list {"style":{"spacing":{"margin":{"top":"0.75rem","bottom":"0"},"padding":{"left":"1.125rem"}},"typography":{"fontSize":"var(--wp--preset--font-size--medium, clamp(0.9375rem, 1vw, 1rem))","lineHeight":"1.6"}}} -->
<ul class="wp-block-list" style="padding-left:1.125rem;margin-top:0.75rem;margin-bottom:0;font-size:var(--wp--preset--font-size--medium, clamp(0.9375rem, 1vw, 1rem));line-height:1.6"><!-- wp:list-item -->
<li>A call and a floor plan in place of the recce</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>20 retouched files inside a week</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list --></div>
<!-- /wp:column -->

<!-- wp:column {"verticalAlignment":"top","width":"38%"} -->
<div class="wp-block-column is-vertically-aligned-top" style="flex-basis:38%"><!-- wp:paragraph {"align":"right","style":{"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontSize":"clamp(2.5rem, 5vw, 4rem)","fontWeight":"700","letterSpacing":"-0.03em","lineHeight":"0.95"}}} -->
<p class="has-text-align-right" style="margin-top:0;margin-bottom:0;font-size:clamp(2.5rem, 5vw, 4rem);font-weight:700;letter-spacing:-0.03em;line-height:0.95">£380</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph {"align":"right","style":{"spacing":{"margin":{"top":"0.5rem","bottom":"0"}},"typography":{"fontSize":"max(0.875rem, 14px)","fontWeight":"600","letterSpacing":"0.1em","lineHeight":"1.5","textTransform":"uppercase"}}} -->
<p class="has-text-align-right" style="margin-top:0.5rem;margin-bottom:0;font-size:max(0.875rem, 14px);font-weight:600;letter-spacing:0.1em;line-height:1.5;text-transform:uppercase">a half day</p>
<!-- /wp:paragraph --></div>
<!-- /wp:column --></div>
<!-- /wp:columns --></div>
<!-- /wp:group -->

<!-- wp:group {"style":{"border":{"top":{"color":"var(--wp--preset--color--role-rule, var(--wp--preset--color--contrast, var(--wp--preset--color--black)))","style":"solid","width":"1px"}},"spacing":{"padding":{"top":"clamp(1.5rem, 2.4vw, 2rem)","bottom":"clamp(1.5rem, 2.4vw, 2rem)"},"blockGap":"0"}},"layout":{"type":"constrained"}} -->
<div class="wp-block-group" style="border-top-color:var(--wp--preset--color--role-rule, var(--wp--preset--color--contrast, var(--wp--preset--color--black)));border-top-style:solid;border-top-width:1px;padding-top:clamp(1.5rem, 2.4vw, 2rem);padding-bottom:clamp(1.5rem, 2.4vw, 2rem)"><!-- wp:columns {"verticalAlignment":"top","style":{"spacing":{"margin":{"top":"0","bottom":"0"},"blockGap":{"top":"1rem","left":"1.5rem"}}}} -->
<div class="wp-block-columns are-vertically-aligned-top" style="margin-top:0;margin-bottom:0"><!-- wp:column {"verticalAlignment":"top","width":"62%"} -->
<div class="wp-block-column is-vertically-aligned-top" style="flex-basis:62%"><!-- wp:heading {"level":3,"style":{"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontSize":"var(--wp--preset--font-size--large, clamp(1.375rem, 2vw, 1.75rem))"}}} -->
<h3 class="wp-block-heading" style="margin-top:0;margin-bottom:0;font-size:var(--wp--preset--font-size--large, clamp(1.375rem, 2vw, 1.75rem))">Book or brochure</h3>
<!-- /wp:heading -->

<!-- wp:paragraph {"style":{"spacing":{"margin":{"top":"0.5rem","bottom":"0"}},"typography":{"fontSize":"var(--wp--preset--font-size--medium, clamp(1rem, 1.1vw, 1.0625rem))","lineHeight":"1.6"}}} -->
<p style="margin-top:0.5rem;margin-bottom:0;font-size:var(--wp--preset--font-size--medium, clamp(1rem, 1.1vw, 1.0625rem));line-height:1.6">Shot for the layout, designed and seen onto press.</p>
<!-- /wp:paragraph -->

<!-- wp:list {"style":{"spacing":{"margin":{"top":"0.75rem","bottom":"0"},"padding":{"left":"1.125rem"}},"typography":{"fontSize":"var(--wp--preset--font-size--medium, clamp(0.9375rem, 1vw, 1rem))","lineHeight":"1.6"}}} -->
<ul class="wp-block-list" style="padding-left:1.125rem;margin-top:0.75rem;margin-bottom:0;font-size:var(--wp--preset--font-size--medium, clamp(0.9375rem, 1vw, 1rem));line-height:1.6"><!-- wp:list-item -->
<li>From 12 pages, two rounds of proofs</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Print managed at Pressworks, St Philips</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list --></div>
<!-- /wp:column -->

<!-- wp:column {"verticalAlignment":"top","width":"38%"} -->
<div class="wp-block-column is-vertically-aligned-top" style="flex-basis:38%"><!-- wp:paragraph {"align":"right","style":{"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontSize":"clamp(2.5rem, 5vw, 4rem)","fontWeight":"700","letterSpacing":"-0.03em","lineHeight":"0.95"}}} -->
<p class="has-text-align-right" style="margin-top:0;margin-bottom:0;font-size:clamp(2.5rem, 5vw, 4rem);font-weight:700;letter-spacing:-0.03em;line-height:0.95">£2,400</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph {"align":"right","style":{"spacing":{"margin":{"top":"0.5rem","bottom":"0"}},"typography":{"fontSize":"max(0.875rem, 14px)","fontWeight":"600","letterSpacing":"0.1em","lineHeight":"1.5","textTransform":"uppercase"}}} -->
<p class="has-text-align-right" style="margin-top:0.5rem;margin-bottom:0;font-size:max(0.875rem, 14px);font-weight:600;letter-spacing:0.1em;line-height:1.5;text-transform:uppercase">from</p>
<!-- /wp:paragraph --></div>
<!-- /wp:column --></div>
<!-- /wp:columns --></div>
<!-- /wp:group -->

<!-- wp:group {"style":{"border":{"top":{"color":"var(--wp--preset--color--role-rule, var(--wp--preset--color--contrast, var(--wp--preset--color--black)))","style":"solid","width":"1px"}},"spacing":{"padding":{"top":"clamp(1.25rem, 2vw, 1.5rem)"},"blockGap":{"top":"1rem","left":"1.5rem"}}},"layout":{"type":"grid","minimumColumnWidth":"16rem"}} -->
<div class="wp-block-group" style="border-top-color:var(--wp--preset--color--role-rule, var(--wp--preset--color--contrast, var(--wp--preset--color--black)));border-top-style:solid;border-top-width:1px;padding-top:clamp(1.25rem, 2vw, 1.5rem)"><!-- wp:group {"style":{"spacing":{"blockGap":"0.25rem"}},"layout":{"type":"constrained"}} -->
<div class="wp-block-group"><!-- wp:paragraph {"style":{"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontSize":"max(0.875rem, 14px)","fontWeight":"600","letterSpacing":"0.1em","lineHeight":"1.5","textTransform":"uppercase"}}} -->
<p style="margin-top:0;margin-bottom:0;font-size:max(0.875rem, 14px);font-weight:600;letter-spacing:0.1em;line-height:1.5;text-transform:uppercase">Deposit</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph {"style":{"spacing":{"margin":{"top":"0.25rem","bottom":"0"}},"typography":{"fontSize":"max(0.9375rem, 15px)","lineHeight":"1.55"}}} -->
<p style="margin-top:0.25rem;margin-bottom:0;font-size:max(0.9375rem, 15px);line-height:1.55">Half the fee holds the date; the rest is due when the files arrive.</p>
<!-- /wp:paragraph --></div>
<!-- /wp:group -->

<!-- wp:group {"style":{"spacing":{"blockGap":"0.25rem"}},"layout":{"type":"constrained"}} -->
<div class="wp-block-group"><!-- wp:paragraph {"style":{"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontSize":"max(0.875rem, 14px)","fontWeight":"600","letterSpacing":"0.1em","lineHeight":"1.5","textTransform":"uppercase"}}} -->
<p style="margin-top:0;margin-bottom:0;font-size:max(0.875rem, 14px);font-weight:600;letter-spacing:0.1em;line-height:1.5;text-transform:uppercase">Usage</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph {"style":{"spacing":{"margin":{"top":"0.25rem","bottom":"0"}},"typography":{"fontSize":"max(0.9375rem, 15px)","lineHeight":"1.55"}}} -->
<p style="margin-top:0.25rem;margin-bottom:0;font-size:max(0.9375rem, 15px);line-height:1.55">Your own marketing, web and print, with no end date. Resale is licensed separately.</p>
<!-- /wp:paragraph --></div>
<!-- /wp:group -->

<!-- wp:group {"style":{"spacing":{"blockGap":"0.25rem"}},"layout":{"type":"constrained"}} -->
<div class="wp-block-group"><!-- wp:paragraph {"style":{"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontSize":"max(0.875rem, 14px)","fontWeight":"600","letterSpacing":"0.1em","lineHeight":"1.5","textTransform":"uppercase"}}} -->
<p style="margin-top:0;margin-bottom:0;font-size:max(0.875rem, 14px);font-weight:600;letter-spacing:0.1em;line-height:1.5;text-transform:uppercase">Travel</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph {"style":{"spacing":{"margin":{"top":"0.25rem","bottom":"0"}},"typography":{"fontSize":"max(0.9375rem, 15px)","lineHeight":"1.55"}}} -->
<p style="margin-top:0.25rem;margin-bottom:0;font-size:max(0.9375rem, 15px);line-height:1.55">Inside 50 miles of Bristol it is in the rate. Beyond that, at cost.</p>
<!-- /wp:paragraph --></div>
<!-- /wp:group -->

<!-- wp:group {"style":{"spacing":{"blockGap":"0.25rem"}},"layout":{"type":"constrained"}} -->
<div class="wp-block-group"><!-- wp:paragraph {"style":{"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontSize":"max(0.875rem, 14px)","fontWeight":"600","letterSpacing":"0.1em","lineHeight":"1.5","textTransform":"uppercase"}}} -->
<p style="margin-top:0;margin-bottom:0;font-size:max(0.875rem, 14px);font-weight:600;letter-spacing:0.1em;line-height:1.5;text-transform:uppercase">Weather</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph {"style":{"spacing":{"margin":{"top":"0.25rem","bottom":"0"}},"typography":{"fontSize":"max(0.9375rem, 15px)","lineHeight":"1.55"}}} -->
<p style="margin-top:0.25rem;margin-bottom:0;font-size:max(0.9375rem, 15px);line-height:1.55">A date can move as often as the forecast asks. The price does not.</p>
<!-- /wp:paragraph --></div>
<!-- /wp:group --></div>
<!-- /wp:group --></div>
<!-- /wp:group --></div>
<!-- /wp:column --></div>
<!-- /wp:columns --></div>
<!-- /wp:group -->
Variation: Folio
25,266 bytes 
<!-- wp:group {"align":"full","style":{"color":{"background":"#f8f5ef","text":"#141517"},"spacing":{"padding":{"top":"clamp(4rem, 8vw, 7rem)","bottom":"clamp(4rem, 8vw, 7rem)","left":"clamp(1.25rem, 4vw, 4rem)","right":"clamp(1.25rem, 4vw, 4rem)"},"blockGap":"0"},"typography":{"fontFamily":"Helvetica Neue, Helvetica, Arial, sans-serif","fontWeight":"400"}},"layout":{"type":"constrained","contentSize":"1240px"}} -->
<div class="wp-block-group alignfull has-text-color has-background" style="color:#141517;background-color:#f8f5ef;padding-top:clamp(4rem, 8vw, 7rem);padding-right:clamp(1.25rem, 4vw, 4rem);padding-bottom:clamp(4rem, 8vw, 7rem);padding-left:clamp(1.25rem, 4vw, 4rem);font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:400"><!-- wp:columns {"verticalAlignment":"top","style":{"spacing":{"margin":{"top":"0","bottom":"0"},"blockGap":{"top":"2.5rem","left":"clamp(2rem, 5vw, 4.5rem)"}}}} -->
<div class="wp-block-columns are-vertically-aligned-top" style="margin-top:0;margin-bottom:0"><!-- wp:column {"verticalAlignment":"top","width":"34%"} -->
<div class="wp-block-column is-vertically-aligned-top" style="flex-basis:34%"><!-- wp:paragraph {"style":{"border":{"left":{"color":"#c8432b","style":"solid","width":"3px"}},"color":{"text":"#5b5f66"},"spacing":{"margin":{"top":"0","bottom":"0"},"padding":{"left":"0.75rem"}},"typography":{"fontFamily":"ui-monospace, SFMono-Regular, Menlo, Consolas, monospace","fontSize":"0.8125rem","fontWeight":"400","letterSpacing":"0.06em","lineHeight":"1.4","textTransform":"uppercase"}}} -->
<p class="has-text-color" style="border-left-color:#c8432b;border-left-style:solid;border-left-width:3px;color:#5b5f66;padding-left:0.75rem;margin-top:0;margin-bottom:0;font-size:0.8125rem;font-family:ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;font-weight:400;letter-spacing:0.06em;line-height:1.4;text-transform:uppercase">Ada Lindqvist / Rates</p>
<!-- /wp:paragraph -->

<!-- wp:heading {"style":{"color":{"text":"#141517"},"spacing":{"margin":{"top":"1.25rem","bottom":"0"}},"typography":{"fontFamily":"Helvetica Neue, Helvetica, Arial, sans-serif","fontSize":"clamp(2.125rem, calc(1.4rem + 2.8vw), 3.5rem)","fontWeight":"500","letterSpacing":"-0.02em","lineHeight":"1.04"}}} -->
<h2 class="wp-block-heading has-text-color" style="color:#141517;margin-top:1.25rem;margin-bottom:0;font-size:clamp(2.125rem, calc(1.4rem + 2.8vw), 3.5rem);font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:500;letter-spacing:-0.02em;line-height:1.04">One rate card, no quotes to chase.</h2>
<!-- /wp:heading -->

<!-- wp:paragraph {"style":{"color":{"text":"#141517"},"spacing":{"margin":{"top":"1.25rem","bottom":"0"}},"typography":{"fontFamily":"Helvetica Neue, Helvetica, Arial, sans-serif","fontSize":"clamp(1rem, 1.15vw, 1.125rem)","fontWeight":"400","lineHeight":"1.6"}}} -->
<p class="has-text-color" style="color:#141517;margin-top:1.25rem;margin-bottom:0;font-size:clamp(1rem, 1.15vw, 1.125rem);font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:400;line-height:1.6">The same card goes to every client. Book the day or the half day that suits the light, and the design work is priced by the page count.</p>
<!-- /wp:paragraph -->

<!-- wp:buttons {"style":{"spacing":{"margin":{"top":"clamp(1.75rem, 3vw, 2.25rem)","bottom":"0"},"blockGap":{"top":"0.5rem","left":"1.5rem"}}},"layout":{"type":"flex","justifyContent":"left"}} -->
<div class="wp-block-buttons" style="margin-top:clamp(1.75rem, 3vw, 2.25rem);margin-bottom:0"><!-- wp:button {"url":"/contact/","style":{"border":{"radius":"0px"},"color":{"background":"#141517","text":"#efe9df"},"spacing":{"padding":{"top":"0.875rem","bottom":"0.875rem","left":"1.375rem","right":"1.375rem"}},"typography":{"fontFamily":"Helvetica Neue, Helvetica, Arial, sans-serif","fontWeight":"500","letterSpacing":"0"}}} -->
<div class="wp-block-button"><a class="wp-block-button__link has-text-color has-background wp-element-button" href="/contact/" style="border-radius:0px;color:#efe9df;background-color:#141517;padding-top:0.875rem;padding-right:1.375rem;padding-bottom:0.875rem;padding-left:1.375rem;font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:500;letter-spacing:0">Book a day</a></div>
<!-- /wp:button --></div>
<!-- /wp:buttons --></div>
<!-- /wp:column -->

<!-- wp:column {"verticalAlignment":"top","width":"66%"} -->
<div class="wp-block-column is-vertically-aligned-top" style="flex-basis:66%"><!-- wp:group {"style":{"border":{"top":{"color":"#141517","style":"solid","width":"3px"},"right":{"color":"#5b5f66","style":"solid","width":"1px"},"bottom":{"color":"#5b5f66","style":"solid","width":"1px"},"left":{"color":"#5b5f66","style":"solid","width":"1px"}},"color":{"background":"#efe9df","text":"#141517"},"spacing":{"padding":{"top":"clamp(1.25rem, 2vw, 1.75rem)","bottom":"clamp(1.5rem, 2.4vw, 2.25rem)","left":"clamp(1.25rem, 3vw, 2.5rem)","right":"clamp(1.25rem, 3vw, 2.5rem)"},"blockGap":"0"}},"layout":{"type":"constrained"}} -->
<div class="wp-block-group has-text-color has-background" style="border-top-color:#141517;border-top-style:solid;border-top-width:3px;border-right-color:#5b5f66;border-right-style:solid;border-right-width:1px;border-bottom-color:#5b5f66;border-bottom-style:solid;border-bottom-width:1px;border-left-color:#5b5f66;border-left-style:solid;border-left-width:1px;color:#141517;background-color:#efe9df;padding-top:clamp(1.25rem, 2vw, 1.75rem);padding-right:clamp(1.25rem, 3vw, 2.5rem);padding-bottom:clamp(1.5rem, 2.4vw, 2.25rem);padding-left:clamp(1.25rem, 3vw, 2.5rem)"><!-- wp:group {"style":{"spacing":{"padding":{"bottom":"clamp(1rem, 1.6vw, 1.25rem)"},"blockGap":{"top":"0.25rem","left":"1rem"}}},"layout":{"type":"flex","flexWrap":"wrap","justifyContent":"space-between"}} -->
<div class="wp-block-group" style="padding-bottom:clamp(1rem, 1.6vw, 1.25rem)"><!-- wp:paragraph {"style":{"color":{"text":"#5b5f66"},"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontFamily":"ui-monospace, SFMono-Regular, Menlo, Consolas, monospace","fontSize":"0.875rem","fontWeight":"400","letterSpacing":"0.04em","lineHeight":"1.5","textTransform":"uppercase"}}} -->
<p class="has-text-color" style="color:#5b5f66;margin-top:0;margin-bottom:0;font-size:0.875rem;font-family:ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;font-weight:400;letter-spacing:0.04em;line-height:1.5;text-transform:uppercase">Rate card / Ada Lindqvist</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph {"style":{"color":{"text":"#5b5f66"},"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontFamily":"ui-monospace, SFMono-Regular, Menlo, Consolas, monospace","fontSize":"0.875rem","fontWeight":"400","letterSpacing":"0.04em","lineHeight":"1.5","textTransform":"uppercase"}}} -->
<p class="has-text-color" style="color:#5b5f66;margin-top:0;margin-bottom:0;font-size:0.875rem;font-family:ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;font-weight:400;letter-spacing:0.04em;line-height:1.5;text-transform:uppercase">2026 / No. 07</p>
<!-- /wp:paragraph --></div>
<!-- /wp:group -->

<!-- wp:group {"style":{"border":{"top":{"color":"#5b5f66","style":"solid","width":"1px"}},"spacing":{"padding":{"top":"clamp(1.5rem, 2.4vw, 2rem)","bottom":"clamp(1.5rem, 2.4vw, 2rem)"},"blockGap":"0"}},"layout":{"type":"constrained"}} -->
<div class="wp-block-group" style="border-top-color:#5b5f66;border-top-style:solid;border-top-width:1px;padding-top:clamp(1.5rem, 2.4vw, 2rem);padding-bottom:clamp(1.5rem, 2.4vw, 2rem)"><!-- wp:columns {"verticalAlignment":"top","style":{"spacing":{"margin":{"top":"0","bottom":"0"},"blockGap":{"top":"1rem","left":"1.5rem"}}}} -->
<div class="wp-block-columns are-vertically-aligned-top" style="margin-top:0;margin-bottom:0"><!-- wp:column {"verticalAlignment":"top","width":"62%"} -->
<div class="wp-block-column is-vertically-aligned-top" style="flex-basis:62%"><!-- wp:heading {"level":3,"style":{"color":{"text":"#141517"},"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontFamily":"Helvetica Neue, Helvetica, Arial, sans-serif","fontSize":"clamp(1.375rem, 2vw, 1.75rem)","fontWeight":"500","letterSpacing":"-0.01em","lineHeight":"1.15"}}} -->
<h3 class="wp-block-heading has-text-color" style="color:#141517;margin-top:0;margin-bottom:0;font-size:clamp(1.375rem, 2vw, 1.75rem);font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:500;letter-spacing:-0.01em;line-height:1.15">Day</h3>
<!-- /wp:heading -->

<!-- wp:paragraph {"style":{"color":{"text":"#141517"},"spacing":{"margin":{"top":"0.5rem","bottom":"0"}},"typography":{"fontFamily":"Helvetica Neue, Helvetica, Arial, sans-serif","fontSize":"clamp(1rem, 1.1vw, 1.0625rem)","fontWeight":"400","lineHeight":"1.6"}}} -->
<p class="has-text-color" style="color:#141517;margin-top:0.5rem;margin-bottom:0;font-size:clamp(1rem, 1.1vw, 1.0625rem);font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:400;line-height:1.6">Up to ten hours on location, first light to last.</p>
<!-- /wp:paragraph -->

<!-- wp:list {"style":{"color":{"text":"#5b5f66"},"spacing":{"margin":{"top":"0.75rem","bottom":"0"},"padding":{"left":"1.125rem"}},"typography":{"fontFamily":"Helvetica Neue, Helvetica, Arial, sans-serif","fontSize":"clamp(0.9375rem, 1vw, 1rem)","fontWeight":"400","lineHeight":"1.6"}}} -->
<ul class="wp-block-list has-text-color" style="color:#5b5f66;padding-left:1.125rem;margin-top:0.75rem;margin-bottom:0;font-size:clamp(0.9375rem, 1vw, 1rem);font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:400;line-height:1.6"><!-- wp:list-item -->
<li>A recce visit the week before</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>A contact sheet that evening</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>40 retouched files inside a week</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list --></div>
<!-- /wp:column -->

<!-- wp:column {"verticalAlignment":"top","width":"38%"} -->
<div class="wp-block-column is-vertically-aligned-top" style="flex-basis:38%"><!-- wp:paragraph {"align":"right","style":{"color":{"text":"#141517"},"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontFamily":"Helvetica Neue, Helvetica, Arial, sans-serif","fontSize":"clamp(2.5rem, 5vw, 4rem)","fontWeight":"500","letterSpacing":"-0.03em","lineHeight":"0.95"}}} -->
<p class="has-text-align-right has-text-color" style="color:#141517;margin-top:0;margin-bottom:0;font-size:clamp(2.5rem, 5vw, 4rem);font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:500;letter-spacing:-0.03em;line-height:0.95">£650</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph {"align":"right","style":{"color":{"text":"#5b5f66"},"spacing":{"margin":{"top":"0.5rem","bottom":"0"}},"typography":{"fontFamily":"ui-monospace, SFMono-Regular, Menlo, Consolas, monospace","fontSize":"0.875rem","fontWeight":"400","letterSpacing":"0.04em","lineHeight":"1.5","textTransform":"uppercase"}}} -->
<p class="has-text-align-right has-text-color" style="color:#5b5f66;margin-top:0.5rem;margin-bottom:0;font-size:0.875rem;font-family:ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;font-weight:400;letter-spacing:0.04em;line-height:1.5;text-transform:uppercase">a day</p>
<!-- /wp:paragraph --></div>
<!-- /wp:column --></div>
<!-- /wp:columns --></div>
<!-- /wp:group -->

<!-- wp:group {"style":{"border":{"top":{"color":"#5b5f66","style":"solid","width":"1px"}},"spacing":{"padding":{"top":"clamp(1.5rem, 2.4vw, 2rem)","bottom":"clamp(1.5rem, 2.4vw, 2rem)"},"blockGap":"0"}},"layout":{"type":"constrained"}} -->
<div class="wp-block-group" style="border-top-color:#5b5f66;border-top-style:solid;border-top-width:1px;padding-top:clamp(1.5rem, 2.4vw, 2rem);padding-bottom:clamp(1.5rem, 2.4vw, 2rem)"><!-- wp:columns {"verticalAlignment":"top","style":{"spacing":{"margin":{"top":"0","bottom":"0"},"blockGap":{"top":"1rem","left":"1.5rem"}}}} -->
<div class="wp-block-columns are-vertically-aligned-top" style="margin-top:0;margin-bottom:0"><!-- wp:column {"verticalAlignment":"top","width":"62%"} -->
<div class="wp-block-column is-vertically-aligned-top" style="flex-basis:62%"><!-- wp:heading {"level":3,"style":{"color":{"text":"#141517"},"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontFamily":"Helvetica Neue, Helvetica, Arial, sans-serif","fontSize":"clamp(1.375rem, 2vw, 1.75rem)","fontWeight":"500","letterSpacing":"-0.01em","lineHeight":"1.15"}}} -->
<h3 class="wp-block-heading has-text-color" style="color:#141517;margin-top:0;margin-bottom:0;font-size:clamp(1.375rem, 2vw, 1.75rem);font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:500;letter-spacing:-0.01em;line-height:1.15">Half day</h3>
<!-- /wp:heading -->

<!-- wp:paragraph {"style":{"color":{"text":"#141517"},"spacing":{"margin":{"top":"0.5rem","bottom":"0"}},"typography":{"fontFamily":"Helvetica Neue, Helvetica, Arial, sans-serif","fontSize":"clamp(1rem, 1.1vw, 1.0625rem)","fontWeight":"400","lineHeight":"1.6"}}} -->
<p class="has-text-color" style="color:#141517;margin-top:0.5rem;margin-bottom:0;font-size:clamp(1rem, 1.1vw, 1.0625rem);font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:400;line-height:1.6">Up to five hours, the morning light or the evening.</p>
<!-- /wp:paragraph -->

<!-- wp:list {"style":{"color":{"text":"#5b5f66"},"spacing":{"margin":{"top":"0.75rem","bottom":"0"},"padding":{"left":"1.125rem"}},"typography":{"fontFamily":"Helvetica Neue, Helvetica, Arial, sans-serif","fontSize":"clamp(0.9375rem, 1vw, 1rem)","fontWeight":"400","lineHeight":"1.6"}}} -->
<ul class="wp-block-list has-text-color" style="color:#5b5f66;padding-left:1.125rem;margin-top:0.75rem;margin-bottom:0;font-size:clamp(0.9375rem, 1vw, 1rem);font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:400;line-height:1.6"><!-- wp:list-item -->
<li>A call and a floor plan in place of the recce</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>20 retouched files inside a week</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list --></div>
<!-- /wp:column -->

<!-- wp:column {"verticalAlignment":"top","width":"38%"} -->
<div class="wp-block-column is-vertically-aligned-top" style="flex-basis:38%"><!-- wp:paragraph {"align":"right","style":{"color":{"text":"#141517"},"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontFamily":"Helvetica Neue, Helvetica, Arial, sans-serif","fontSize":"clamp(2.5rem, 5vw, 4rem)","fontWeight":"500","letterSpacing":"-0.03em","lineHeight":"0.95"}}} -->
<p class="has-text-align-right has-text-color" style="color:#141517;margin-top:0;margin-bottom:0;font-size:clamp(2.5rem, 5vw, 4rem);font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:500;letter-spacing:-0.03em;line-height:0.95">£380</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph {"align":"right","style":{"color":{"text":"#5b5f66"},"spacing":{"margin":{"top":"0.5rem","bottom":"0"}},"typography":{"fontFamily":"ui-monospace, SFMono-Regular, Menlo, Consolas, monospace","fontSize":"0.875rem","fontWeight":"400","letterSpacing":"0.04em","lineHeight":"1.5","textTransform":"uppercase"}}} -->
<p class="has-text-align-right has-text-color" style="color:#5b5f66;margin-top:0.5rem;margin-bottom:0;font-size:0.875rem;font-family:ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;font-weight:400;letter-spacing:0.04em;line-height:1.5;text-transform:uppercase">a half day</p>
<!-- /wp:paragraph --></div>
<!-- /wp:column --></div>
<!-- /wp:columns --></div>
<!-- /wp:group -->

<!-- wp:group {"style":{"border":{"top":{"color":"#5b5f66","style":"solid","width":"1px"}},"spacing":{"padding":{"top":"clamp(1.5rem, 2.4vw, 2rem)","bottom":"clamp(1.5rem, 2.4vw, 2rem)"},"blockGap":"0"}},"layout":{"type":"constrained"}} -->
<div class="wp-block-group" style="border-top-color:#5b5f66;border-top-style:solid;border-top-width:1px;padding-top:clamp(1.5rem, 2.4vw, 2rem);padding-bottom:clamp(1.5rem, 2.4vw, 2rem)"><!-- wp:columns {"verticalAlignment":"top","style":{"spacing":{"margin":{"top":"0","bottom":"0"},"blockGap":{"top":"1rem","left":"1.5rem"}}}} -->
<div class="wp-block-columns are-vertically-aligned-top" style="margin-top:0;margin-bottom:0"><!-- wp:column {"verticalAlignment":"top","width":"62%"} -->
<div class="wp-block-column is-vertically-aligned-top" style="flex-basis:62%"><!-- wp:heading {"level":3,"style":{"color":{"text":"#141517"},"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontFamily":"Helvetica Neue, Helvetica, Arial, sans-serif","fontSize":"clamp(1.375rem, 2vw, 1.75rem)","fontWeight":"500","letterSpacing":"-0.01em","lineHeight":"1.15"}}} -->
<h3 class="wp-block-heading has-text-color" style="color:#141517;margin-top:0;margin-bottom:0;font-size:clamp(1.375rem, 2vw, 1.75rem);font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:500;letter-spacing:-0.01em;line-height:1.15">Book or brochure</h3>
<!-- /wp:heading -->

<!-- wp:paragraph {"style":{"color":{"text":"#141517"},"spacing":{"margin":{"top":"0.5rem","bottom":"0"}},"typography":{"fontFamily":"Helvetica Neue, Helvetica, Arial, sans-serif","fontSize":"clamp(1rem, 1.1vw, 1.0625rem)","fontWeight":"400","lineHeight":"1.6"}}} -->
<p class="has-text-color" style="color:#141517;margin-top:0.5rem;margin-bottom:0;font-size:clamp(1rem, 1.1vw, 1.0625rem);font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:400;line-height:1.6">Shot for the layout, designed and seen onto press.</p>
<!-- /wp:paragraph -->

<!-- wp:list {"style":{"color":{"text":"#5b5f66"},"spacing":{"margin":{"top":"0.75rem","bottom":"0"},"padding":{"left":"1.125rem"}},"typography":{"fontFamily":"Helvetica Neue, Helvetica, Arial, sans-serif","fontSize":"clamp(0.9375rem, 1vw, 1rem)","fontWeight":"400","lineHeight":"1.6"}}} -->
<ul class="wp-block-list has-text-color" style="color:#5b5f66;padding-left:1.125rem;margin-top:0.75rem;margin-bottom:0;font-size:clamp(0.9375rem, 1vw, 1rem);font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:400;line-height:1.6"><!-- wp:list-item -->
<li>From 12 pages, two rounds of proofs</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Print managed at Pressworks, St Philips</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list --></div>
<!-- /wp:column -->

<!-- wp:column {"verticalAlignment":"top","width":"38%"} -->
<div class="wp-block-column is-vertically-aligned-top" style="flex-basis:38%"><!-- wp:paragraph {"align":"right","style":{"color":{"text":"#141517"},"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontFamily":"Helvetica Neue, Helvetica, Arial, sans-serif","fontSize":"clamp(2.5rem, 5vw, 4rem)","fontWeight":"500","letterSpacing":"-0.03em","lineHeight":"0.95"}}} -->
<p class="has-text-align-right has-text-color" style="color:#141517;margin-top:0;margin-bottom:0;font-size:clamp(2.5rem, 5vw, 4rem);font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:500;letter-spacing:-0.03em;line-height:0.95">£2,400</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph {"align":"right","style":{"color":{"text":"#5b5f66"},"spacing":{"margin":{"top":"0.5rem","bottom":"0"}},"typography":{"fontFamily":"ui-monospace, SFMono-Regular, Menlo, Consolas, monospace","fontSize":"0.875rem","fontWeight":"400","letterSpacing":"0.04em","lineHeight":"1.5","textTransform":"uppercase"}}} -->
<p class="has-text-align-right has-text-color" style="color:#5b5f66;margin-top:0.5rem;margin-bottom:0;font-size:0.875rem;font-family:ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;font-weight:400;letter-spacing:0.04em;line-height:1.5;text-transform:uppercase">from</p>
<!-- /wp:paragraph --></div>
<!-- /wp:column --></div>
<!-- /wp:columns --></div>
<!-- /wp:group -->

<!-- wp:group {"style":{"border":{"top":{"color":"#5b5f66","style":"solid","width":"1px"}},"spacing":{"padding":{"top":"clamp(1.25rem, 2vw, 1.5rem)"},"blockGap":{"top":"1rem","left":"1.5rem"}}},"layout":{"type":"grid","minimumColumnWidth":"16rem"}} -->
<div class="wp-block-group" style="border-top-color:#5b5f66;border-top-style:solid;border-top-width:1px;padding-top:clamp(1.25rem, 2vw, 1.5rem)"><!-- wp:group {"style":{"spacing":{"blockGap":"0.25rem"}},"layout":{"type":"constrained"}} -->
<div class="wp-block-group"><!-- wp:paragraph {"style":{"color":{"text":"#5b5f66"},"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontFamily":"ui-monospace, SFMono-Regular, Menlo, Consolas, monospace","fontSize":"0.875rem","fontWeight":"400","letterSpacing":"0.04em","lineHeight":"1.5","textTransform":"uppercase"}}} -->
<p class="has-text-color" style="color:#5b5f66;margin-top:0;margin-bottom:0;font-size:0.875rem;font-family:ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;font-weight:400;letter-spacing:0.04em;line-height:1.5;text-transform:uppercase">Deposit</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph {"style":{"color":{"text":"#5b5f66"},"spacing":{"margin":{"top":"0.25rem","bottom":"0"}},"typography":{"fontFamily":"Helvetica Neue, Helvetica, Arial, sans-serif","fontSize":"0.9375rem","fontWeight":"400","lineHeight":"1.55"}}} -->
<p class="has-text-color" style="color:#5b5f66;margin-top:0.25rem;margin-bottom:0;font-size:0.9375rem;font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:400;line-height:1.55">Half the fee holds the date; the rest is due when the files arrive.</p>
<!-- /wp:paragraph --></div>
<!-- /wp:group -->

<!-- wp:group {"style":{"spacing":{"blockGap":"0.25rem"}},"layout":{"type":"constrained"}} -->
<div class="wp-block-group"><!-- wp:paragraph {"style":{"color":{"text":"#5b5f66"},"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontFamily":"ui-monospace, SFMono-Regular, Menlo, Consolas, monospace","fontSize":"0.875rem","fontWeight":"400","letterSpacing":"0.04em","lineHeight":"1.5","textTransform":"uppercase"}}} -->
<p class="has-text-color" style="color:#5b5f66;margin-top:0;margin-bottom:0;font-size:0.875rem;font-family:ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;font-weight:400;letter-spacing:0.04em;line-height:1.5;text-transform:uppercase">Usage</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph {"style":{"color":{"text":"#5b5f66"},"spacing":{"margin":{"top":"0.25rem","bottom":"0"}},"typography":{"fontFamily":"Helvetica Neue, Helvetica, Arial, sans-serif","fontSize":"0.9375rem","fontWeight":"400","lineHeight":"1.55"}}} -->
<p class="has-text-color" style="color:#5b5f66;margin-top:0.25rem;margin-bottom:0;font-size:0.9375rem;font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:400;line-height:1.55">Your own marketing, web and print, with no end date. Resale is licensed separately.</p>
<!-- /wp:paragraph --></div>
<!-- /wp:group -->

<!-- wp:group {"style":{"spacing":{"blockGap":"0.25rem"}},"layout":{"type":"constrained"}} -->
<div class="wp-block-group"><!-- wp:paragraph {"style":{"color":{"text":"#5b5f66"},"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontFamily":"ui-monospace, SFMono-Regular, Menlo, Consolas, monospace","fontSize":"0.875rem","fontWeight":"400","letterSpacing":"0.04em","lineHeight":"1.5","textTransform":"uppercase"}}} -->
<p class="has-text-color" style="color:#5b5f66;margin-top:0;margin-bottom:0;font-size:0.875rem;font-family:ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;font-weight:400;letter-spacing:0.04em;line-height:1.5;text-transform:uppercase">Travel</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph {"style":{"color":{"text":"#5b5f66"},"spacing":{"margin":{"top":"0.25rem","bottom":"0"}},"typography":{"fontFamily":"Helvetica Neue, Helvetica, Arial, sans-serif","fontSize":"0.9375rem","fontWeight":"400","lineHeight":"1.55"}}} -->
<p class="has-text-color" style="color:#5b5f66;margin-top:0.25rem;margin-bottom:0;font-size:0.9375rem;font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:400;line-height:1.55">Inside 50 miles of Bristol it is in the rate. Beyond that, at cost.</p>
<!-- /wp:paragraph --></div>
<!-- /wp:group -->

<!-- wp:group {"style":{"spacing":{"blockGap":"0.25rem"}},"layout":{"type":"constrained"}} -->
<div class="wp-block-group"><!-- wp:paragraph {"style":{"color":{"text":"#5b5f66"},"spacing":{"margin":{"top":"0","bottom":"0"}},"typography":{"fontFamily":"ui-monospace, SFMono-Regular, Menlo, Consolas, monospace","fontSize":"0.875rem","fontWeight":"400","letterSpacing":"0.04em","lineHeight":"1.5","textTransform":"uppercase"}}} -->
<p class="has-text-color" style="color:#5b5f66;margin-top:0;margin-bottom:0;font-size:0.875rem;font-family:ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;font-weight:400;letter-spacing:0.04em;line-height:1.5;text-transform:uppercase">Weather</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph {"style":{"color":{"text":"#5b5f66"},"spacing":{"margin":{"top":"0.25rem","bottom":"0"}},"typography":{"fontFamily":"Helvetica Neue, Helvetica, Arial, sans-serif","fontSize":"0.9375rem","fontWeight":"400","lineHeight":"1.55"}}} -->
<p class="has-text-color" style="color:#5b5f66;margin-top:0.25rem;margin-bottom:0;font-size:0.9375rem;font-family:Helvetica Neue, Helvetica, Arial, sans-serif;font-weight:400;line-height:1.55">A date can move as often as the forecast asks. The price does not.</p>
<!-- /wp:paragraph --></div>
<!-- /wp:group --></div>
<!-- /wp:group --></div>
<!-- /wp:group --></div>
<!-- /wp:column --></div>
<!-- /wp:columns --></div>
<!-- /wp:group -->
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Website care rendered in Twenty Twenty-FiveShot in Twenty Twenty-FivePricingNo plugin needed

Website care

Website care: service scopes beside prices, expandable plan scopes.

PricingPreview pattern
Donate impact tiers rendered in Twenty Twenty-FiveShot in Twenty Twenty-FivePricingNo plugin needed

Donate impact tiers

Four donation cards for a charity, each amount set at display size over what it pays for, one plain line of how, and a Donate button on the foot.

PricingPreview pattern
Fixed price job board rendered in Twenty Twenty-FiveShot in Twenty Twenty-FivePricingNo plugin needed

Fixed price job board

A price board for a trade's everyday jobs: a label, heading and one line over eleven job cards and one photograph, each card wearing its fixed price on a tag with a punched hole that laps the card's top edge, then the job, what is included and a ruled line for the time on site.

PricingPreview pattern