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Hero column portrait

An opening section whose photograph stands as a column rather than a band: a tracked eyebrow, a display headline, a lede held to a 30rem measure and two actions on the left, and on the right a single portrait cover taller than everything beside it, carrying nothing but one tracked caption on an opaque plate at its foot.

The cover includes a replaceable example photograph.

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Twenty Twenty-Five·1280px

Manrope typefacergb(255, 255, 255) ground1280px viewport

The signature moment

The picture is a column, not a band

Every other cover in this catalogue runs edge to edge; this one stands up inside the content measure and is deliberately taller than all the type beside it, so the section's weight is on the right while its reading order is on the left. That asymmetry is the whole idea, and it survives colourlessness because it is made of proportion: a 38rem picture against roughly 30rem of type, both sitting on the same bottom line.

Theme handoff

What comes from where

Theme and pattern

Inherits: every colour (the band is base with contrast on it, the veil and the primary button are contrast, the plate is base), the typeface, the spacing scale, and the button's hover and focus states, which are the theme's. Decides: the proportion. A 13px tracked eyebrow, a headline from 40px to 68px at 0.96 line-height and -0.035em, a 17px to 19px lede at 1.6 on a 30rem measure, square buttons sized by padding rather than by a font-size preset, and the 48/44 split with a gutter that opens from 2rem to 5.5rem.

core/button carries no typography attribute anywhere in this pattern: that does not stay valid across editor versions, so the buttons are sized with padding.

Full pattern notes

Why it works, and how it is built

Open a topic for the complete design reasoning, editing guidance and implementation notes.

Design rationaleComposition, intent and nearest alternatives

Overview

An opening section built from one core/columns inside a full-bleed band on your theme's paper. The left column, 48% wide, carries a tracked eyebrow, a display headline, a lede held to a 30rem measure and two buttons. The right column, 44% wide, carries a single core/cover in portrait, 38rem tall, holding nothing but a small opaque plate at its foot with one tracked line on it.

The signature moment: the picture is a column, not a band

Every other cover in this catalogue runs edge to edge; this one stands up inside the content measure and is deliberately taller than all the type beside it, so the section's weight is on the right while its reading order is on the left. That asymmetry is the whole idea, and it survives colourlessness because it is made of proportion: a 38rem picture against roughly 30rem of type, both sitting on the same bottom line.

The columns are bottom-aligned so the foot of the picture and the foot of the button row agree, and everything the picture is taller by happens at the top, where there is nothing to collide with. verticalAlignment is written on the parent core/columns and on every child core/column: the parent attribute alone does nothing on the front end, because core pins .wp-block-columns { align-items: normal !important } over the class the parent emits.

Make it yoursVariations and the edits to make first

Variations

  • Portrait left (portrait-mirror): the composition mirrors. The cover takes the left column at 44%, the type the right at 48%. Nothing else moves, so it is a composition variation and not a colour one.
  • Night portrait (night-portrait): the colour axis, by inversion. The band becomes contrast with base type, both buttons swap, and the foot plate inverts with the band, so it stays ink on the picture rather than becoming a white chip on a dark section. Inversion between base and contrast is the only colour move that arrives in every theme; every other slug's luminance is unknowable. The veil is unchanged, because it is still a contrast chain over the photograph in both.
Theme behaviourInheritance, fixed decisions and contrast

What it inherits, what it decides

Inherits: every colour (the band is base with contrast on it, the veil and the primary button are contrast, the plate is base), the typeface, the spacing scale, and the button's hover and focus states, which are the theme's. Decides: the proportion. A 13px tracked eyebrow, a headline from 40px to 68px at 0.96 line-height and -0.035em, a 17px to 19px lede at 1.6 on a 30rem measure, square buttons sized by padding rather than by a font-size preset, and the 48/44 split with a gutter that opens from 2rem to 5.5rem.

core/button carries no typography attribute anywhere in this pattern: that does not stay valid across editor versions, so the buttons are sized with padding.

Technical notesBlock mechanics, responsive behaviour and constraints

The cover, and what is not in it

The cover includes an example photograph through a public image URL in the copied markup. Choose Replace in the cover toolbar to select a photograph from your own media library.

The veil is a contrast chain at dimRatio 20, which is decoration and nothing else: no word in this pattern sits on the photograph. The one line that reads as a caption is on an opaque plate whose ground is a base chain and whose type is a contrast chain, so the contrast walk finds the plate first and measures an ordinary guaranteed pair rather than type over an image whose luminance nobody can know. That is the only legible way to put a line on a picture at a veil this light.

The plate lives INSIDE the cover's inner container, because a cover clips its overflow and forms no stacking context: anything pulled up from outside would paint under the photograph, invisibly. It is pushed to the foot by a vertical flex group with verticalAlignment: bottom and its own min-height: 38rem, not by a custom contentPosition, which would shrink-wrap the inner container and make the plate's width depend on the length of its words.

The cover's height is 38rem, never a vh value: the preview on this page sizes its frame to the pattern, and a viewport-relative height would size the pattern to the frame in turn.

The cover also states its own style.color.text as a base chain, so core's :where(.wp-block-cover:not(.has-text-color)) rule, which would otherwise paint anything in it a literal #fff, never fires.

Below 782

Core stacks the columns. In the base the type column is first in the markup, so a phone reads the eyebrow, the headline, the lede and the buttons, and then meets the picture: the reading order the desktop composition already had. portrait-mirror puts the picture first in the markup, so on a phone the picture comes first; that is the trade the mirror makes and it is stated on the product page.

No hand-off row

cover-plate and the other full-bleed covers ship a short row of page copy below them so a buyer can see where the section ends. This cover is inside the 1240px measure with the band's own paper around it on all four sides, so the section already reads as a section and the extra row would be scenery.

What a buyer changes first

The photograph, then the headline. The eyebrow and the plate's caption are both set in caps with wide tracking and read best under about 28 characters; past that they wrap and the plate grows a second line.

Included images

The copied markup includes WordPress Photo Directory example photographs. The public image URLs keep the examples visible after pasting. Select an image or cover and choose Replace to use your own Media Library files. See image credits for the sources and licenses. Pasting an image URL does not import a Media Library attachment.

Questions

Hero column portrait: common questions

Does Hero column portrait need a plugin?

No. It is built only from core WordPress blocks (button, buttons, column, columns, cover, group, heading and paragraph), so it pastes into the block editor with nothing to install.

Will Hero column portrait match my theme?

Yes. It names no colour or font of its own: every colour, size and space is a preset from your theme, so it takes your theme’s palette and type when pasted.

How many variations does Hero column portrait have?

3: Portrait right, Night portrait and Portrait left. Each is its own markup; choose one in the toolbar above the preview before you copy.

Can I use my own images?

Yes. Sample images stay in the copied blocks. Replace them in WordPress; pasting does not upload them to your Media Library.

Is Hero column portrait free?

It is included with a subscription, with every Core Pattern and variation. 62 Core Patterns are free to copy without one.

The markup

8.0KB of core-block markup, 8 blocks (button, buttons, column, columns, cover, group, heading, paragraph), and nothing else: paste it into the block editor and it becomes editable blocks wearing your theme.

Subscribe to copy it, £49 a yearWhat you copy is yours forever. Not for you? We refund within 14 days.

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