Start here
What to change first
- The six services and prices. Keep each line to one sentence so the cards stay close in height; the foot aligns either way.
- The photographs. Select each image and choose Replace.
- The links. Each button points at
#book; point them at your booking or contact page.
The signature moment
The price is the second headline
Each card closes on a ruled foot where the starting price is set larger than the service name. A small "From" label sits over the figure, and the booking link sits level with it on the same hairline. The cards are flex columns that push the foot to the bottom, so in every row of the grid the six hairlines and the six prices share one baseline whatever the length of the copy above, and a visitor reads across the prices the way they would read a price list on a van door.
Theme handoff
What comes from where
From your theme
- Typeface.
- Palette.
- Rules.
- Buttons.
Set by this pattern
- The grid.
- Proportion.
Full pattern notes
Why it works, and how it is built
Open a topic for the complete design reasoning, editing guidance and implementation notes.
Design rationaleComposition, intent and nearest alternatives
Overview
Six service cards for a trade, clinic or local shop: a 4:3 photograph, the service name, one line of what is included, a starting price and a booking link. It is the priced answer in the features section: feature-grid numbers its points, feature-alternating explains them beside pictures, and this one tells a visitor what each job costs before they pick up the phone.
The signature moment: the price is the second headline
Each card closes on a ruled foot where the starting price is set larger than the service name. A small "From" label sits over the figure, and the booking link sits level with it on the same hairline. The cards are flex columns that push the foot to the bottom, so in every row of the grid the six hairlines and the six prices share one baseline whatever the length of the copy above, and a visitor reads across the prices the way they would read a price list on a van door.
Make it yoursVariations and the edits to make first
What to change first
- The six services and prices. Keep each line to one sentence so the cards stay close in height; the foot aligns either way.
- The photographs. Select each image and choose Replace.
- The links. Each button points at
#book; point them at your booking or contact page.
Theme behaviourInheritance, fixed decisions and contrast
What it inherits from your theme
- Typeface. The base states no font family; headings, prices and copy take your theme's.
- Palette. The ground is your
baseand the text yourcontrast, each a chain ending on a colour WordPress guarantees. The eyebrow and the "From" labels tryrole-labelfirst and the booking linkrole-link, both falling back tocontrast. - Rules. The foot hairline is
currentColor, so it follows your text. - Buttons. The booking links are transparent core buttons with an underline, so they keep a 44px tap target on a phone without painting a ground.
What it decides for itself
- The grid. A grid layout with a 20rem minimum column: three across at desktop, two at tablet, one on a phone. It does not stack early the way
core/columnsdoes below 782px. - Proportion. Section heading on the theme's
xx-largerung (its job is hierarchy), card titles onlarge, copy onmedium; the price is off the ladder because its size is the composition.
Display type
Off the theme's ladder on purpose, because the size is the composition:
- paragraph at clamp(2rem, 3vw, 2.75rem) (the price)
Technical notesBlock mechanics, responsive behaviour and constraints
The White and safety orange look
A Styled variation with its own colours and type: white ground, charcoal ink #1b2430, warm grey plates #f1eee8 under a 6px safety orange #c2410c top bar, orange prices and eyebrow, and square charcoal buttons with white labels. Headings and prices are Arial Black, copy Arial. Every text pair is measured on its painted ground: charcoal on white and on the plate well above 4.5:1, the orange eyebrow on white above 4.5:1, the orange prices on the plate above the 3:1 large-text floor (the small "From" label over them is charcoal), and white on charcoal above 4.5:1. Take the base if you want your theme's colours.
Notes
- Core blocks only: group, columns, column, heading, paragraph, image, buttons, button. No plugin, nothing to keep updated.
- Text is measured at 4.5:1 against the ground it actually sits on.
Included images
The copied markup includes WordPress Photo Directory example photographs. The public image URLs keep the examples visible after pasting. Select an image or cover and choose Replace to use your own Media Library files. See image credits for the sources and licenses. Pasting an image URL does not import a Media Library attachment.
Questions
Services photo cards: common questions
Does Services photo cards need a plugin?
No. It is built only from core WordPress blocks (button, buttons, column, columns, group, heading, image and paragraph), so it pastes into the block editor with nothing to install.
Will Services photo cards match my theme?
Choose by variation. Priced cards takes your theme’s palette; White and safety orange brings its own colours.
How many variations does Services photo cards have?
2: Priced cards and White and safety orange. Each is its own markup; choose one in the toolbar above the preview before you copy.
Can I use my own images?
Yes. Sample images stay in the copied blocks. Replace them in WordPress; pasting does not upload them to your Media Library.
Is Services photo cards free?
It is included with a subscription, with every Core Pattern and variation. 56 Core Patterns are free to copy without one.
The markup
Core block markup and nothing else. Copy it, then paste it straight into the block editor: WordPress reads the delimiters and rebuilds the blocks.
Fetching the markup…
Variation: White and safety orange
Fetching the markup…