Team lead portrait

One person opens the section. A tall 2:3 frame sits in a 38% column against their name, their role and two lines of copy, and the three people who work with them are held in a hairline strip underneath. It is the team section for a studio with a founder the page is really about.

Most team sections are egalitarian by construction: one grid, one frame size, one type size, everybody the same. That is a decision, and it is often the wrong one. A practice with a name over the door reads as evasive when the person whose name it is arrives fourth in a row of six.

So this one puts the weight where the page actually puts it. The lead's frame is one tall picture next to a column of type; the name is set one rung under the section heading, which is the largest any person's name gets in this catalogue; and two sentences say something that could only be said about them. Everything below is the ordinary strip: three equal frames, three names, three tracked roles, held between one hairline above and one below.

The rank is carried by proportion, not by decoration. Take the colour away, take the typeface away, and the composition still says who the studio is built around, because the only thing doing the saying is how much room each person gets. The rules are currentColor, so they follow the theme's text colour wherever it lands, including a dark style variation, and cannot resolve to nothing.

1. Who opens it. The lead is whoever the page is about, which is not automatically the most senior person. A head of practice opening a services page is a better section than a founder opening it out of habit.
2. The two lines. They are the only place in the team section where anybody gets a voice. Say something specific enough that it could not be said about the other three.
3. The three below. The strip is a core/columns of three. Copy a column for a fourth, delete one for a pair, and step the name size down a notch if you go to four, because four columns at 820px leave roughly 175px each.
4. The pictures. Point every frame at your media library. They do not have to be shot to 2:3; the crop is applied for you. They do have to be shot in roughly the same light, because the strip puts three of them side by side with nothing between them to excuse a mismatch.

• Typeface. The pattern states no font family. The lead's name, the three names, the tracked roles and the lede all arrive in your serif or your sans.
• Palette. The ground is your base and every piece of text is your contrast, both as fallback chains ending on a colour WordPress itself guarantees. There is no third colour in the section.
• Spacing scale. Section padding, the gap between the lead and the strip, the gutters between people and the air inside the band are core spacing presets, so the density moves with your theme's rhythm.
• The rules. Both hairlines are currentColor, never a colour we chose.

• The 38/62 split, and that it collapses in that order. The portrait column is 38% and the copy column 62%. Below 782px core stacks them, so the picture arrives first and the name follows it, which is the reading order the section was built for.
• The lead's name is a ladder heading, not display type. It takes the x-large rung as a chain with a tuned clamp() behind it, one step under the section's xx-large h2. A name set as display type would outrank the section it sits in, and a team section is not a hero.
• The crop, and it is the same crop for everybody. Every frame is aspectRatio: 2/3 with scale: cover, the lead's included, so the one large picture and the three small ones are the same photograph shape at two sizes rather than two different ideas.
• The frames include example portraits, generated and nobody real. Their public image URLs travel with the copied pattern. Choose Replace to select photographs of your own people, keeping the crop and layout already set.
• Type never sits on a photograph. Names, roles and the two lines of copy are beside or below the frames, on the section's own ground. A portrait's luminance is as unknowable as an accent's, because the buyer chooses the image.
• Three across in the strip, guaranteed rather than reasoned about. The strip is a core/columns of three, not a wrapping flex row. Core gives a column flex-grow:1; flex-basis:0; min-width:0, so three never wrap above 782px and core stacks them one per line below it.
• Scale collision at the bottom of each small frame. The name is at reading size with slightly tight tracking; the role directly under it is small, bold, uppercase and tracked wide. The two lines are deliberately unlike each other, which is where a colourless design gets its designed feeling.
• No links. Nothing in the section is tappable. An inline link's height comes from the font's em box, which a pattern stating no font cannot raise to a 44px target, so that is the buyer's decision to make with their own type.

The copied markup includes example portraits, generated and nobody real. The public image URLs keep the examples visible after pasting. Select an image or cover and choose Replace to use photographs of your own people. See image credits for the sources. Pasting an image URL does not import a Media Library attachment.