Team small business

The people of a small local business, a heating firm, a bakery or a family garage, introduced the way you would be at the counter. Four equal tiles: the first is the introduction (a label, a heading and one line about the firm), the other three are a person each, a 4:5 portrait, a first name, a role and one plain sentence under a hairline.

The heading is not above the people, it is the first of four equal tiles, so the firm introduces itself at the same size as the people in it. Only first names, and one plain line each ("Qualified in 2011, still on the tools most days"), so it reads as friendly rather than a studio roster. The mark survives colourlessness because it is made of position and rhythm: the introduction shares the grid, and each person closes on the same short currentColor hairline over their line.

The names, roles, lines and portraits, the firm's name and the year in the label.

• The ground is base and every line of type is contrast, each a two-rung chain. Text is at 4.5:1 or better in the stock themes.
• The hairlines are currentColor, so they follow your text.
• The label and the roles start on role-label, falling through to contrast.
• The heading is on the x-large rung, the first names on large, the lines on medium. The typeface is your theme's.

• A grid with a 15rem minimum column: four tiles across at 1280 and above, two by two at 820 (the introduction beside the first person), one column on a phone.
• Portraits are cropped 4:5 so faces line up across the row. Example portraits are included and are meant to be replaced in the editor.

primrose-and-cocoa states a primrose ground #fbf1d6, dark brown ink #2b1d14 and cocoa #6b3f22 for the label, the roles and the hairlines (over 8:1 on the ground). The heading is Georgia and the first names Georgia italic, over a Gill Sans body at weight 400, and the portraits have soft 18px corners. It is for a family firm that wants to look like people, not a company.