About founder story

An about-page story in the founder's own words. A tall portrait holds the left column; opposite it, in a reading measure of about 36rem, a tracked label, a first-person heading, three short paragraphs, a pull line hung off a thick rule, and the founder's name set large in italic, with her role beneath.

The section ends on a name at display size, not on a button. The name is set in italic at clamp(2.25rem, 4vw, 3.5rem), close to the heading's scale, so the story reads as a letter with a signature under it. The pull line between the paragraphs is the second mark: a 4px rule down its left edge and the line itself at clamp(1.5rem, 2.6vw, 2.25rem). Both survive colourlessness because they are made of scale and a rule, not of colour.

The portrait, the heading, the three paragraphs, the pull line, and the name and role at the foot.

• The ground is base and every line of type is contrast, each a two-rung chain. Text is at 4.5:1 or better in the stock themes.
• The label and the role line start on role-label, the pull rule on role-rule; both fall through to contrast.
• The heading is off the type ladder on purpose, a bare clamp(2.25rem, 4.2vw, 4rem): in a first-person story the opening line is the composition. Body copy takes medium.
• The typeface, and so the italic of the signature, is your theme's.

• The story sits in a constrained group of 36rem, left-justified, so a line stays under 75 characters at every width.
• The columns are 46 and 54 per cent and stack below 782px, portrait first.

flax-and-walnut states a flax ground #f4ecdf, dark brown type #2b2019 (13.5:1) and a walnut label and rule #7b4a2c (6.3:1 on the flax), with the heading, pull line and signature in Georgia over an Avenir Next body at weight

1. It is for an accountant, a solicitor or a family business that wants to

sound like a person.