A closing band with a photograph in it. It is short, it is centred, it asks once, and the last thing a reader sees on the page is an image rather than a flat colour.
The signature moment
It is the only closing band in the library that carries a picture
The signature is the picture itself. cta-band closes a page on your ink, cta-quiet closes it on your paper, cta-split closes it on both at once. This one closes on your photograph. That is the whole reason to choose it: the ask sits over a place, a product or a face instead of over a rectangle of colour, and the page ends somewhere rather than on a swatch.
Everything else is deliberately the simplest composition of the four closers. No seam, no hairline running past its column, no eyebrow, no fine print: one heading, one line, two actions, all centred on a 40rem measure. A closing band that competes with itself does not close, and the picture is already the event.
The band is 30rem tall, about two thirds of a cover hero. Openers are tall because a reader has just arrived; a closer is short because they are leaving.
What it inherits from your theme
- The typeface. No font family is stated anywhere. The heading is set in yours.
- Your two universal colours. The veil asks for
contrastand the type asks forbase, both of which every stock block theme defines. Where a theme defines neither, the pair falls back to black and white and the band still reads. - Your spacing scale. The rhythm inside the band is stated in spacing presets, so a theme with a generous scale gets a looser close.
- Your button element styles, on both actions, through
wp-element-button.
What it decides for itself
- The veil is heavy, at 80%, and that is not a taste decision. A photograph's luminance is unknowable: the buyer swaps in their own image, so type set on a lightly tinted one can land white on white and nothing warns you. At 80% the veil's own colour dominates whatever is behind it, so the pair measured for legibility is the pair a reader gets, whichever picture you choose. Do not lower it. If you want the image brighter, put the type on a plate instead, which is what
cover-plateis for. - The cover ships empty. There is no image in the pattern, exactly as a core image block ships with no
src. You get the editor's own select-an-image state with the height, the veil and the layout already set, and you point it at your own media library. Nothing is hotlinked and nothing is bundled. - A short hand-off row underneath. A full-bleed cover with nothing after it reads as the whole page. The paper row below states what happens after the click and gives the section an end.
- Height in
rem, nevervh. A viewport height makes the band's size depend on the window it is previewed in. - The second action is outlined, not filled. Two filled buttons on a veil read as a choice with no primary; the outline uses
currentColor, so it follows the type wherever the type goes and cannot blank.
What to change first
- The photograph. Select the cover block and choose an image. Prefer one with a subject that survives being dimmed: a horizon, a texture, a wide shot. A dense, detailed picture disappears under the veil and is a waste of the pattern.
- The heading. "End on the picture, not the pitch." is our sentence, not yours. This ramp is built for five to eight words.
- The two labels and their links. Both buttons ship without a URL. Make the first a verb and the second an escape route.
- The hand-off row. If your page already ends in a footer that says the same thing, delete the row and keep the cover.
The variations95 words
- Ink close (base). Contrast veil, base type. The default close.
- In motion. The same band over a clip instead of a still: the cover's
backgroundTypeisvideoand nothing else changes. Use something short, silent and looping. Under an 80% veil a clip reads as weather, not as a film, which is what you want behind an ask. - Paper close. The colour axis by inversion: a
baseveil at 80% withcontrasttype. The photograph becomes a pale ghost behind ink, for a page that should not go dark at the end.
What it does not do67 words
- It does not put type directly on the photograph. There is a veil between them in every variation, and that is the pattern.
- It does not carry an accent colour anywhere. A pale accent over a dimmed photograph is a mark nobody can see, in half the themes it lands in.
- It does not need the plugin. Three core blocks, no script, no stylesheet.
The markup
Core block markup and nothing else. Copy it, then paste it straight into the block editor: WordPress reads the delimiters and rebuilds the blocks.
Fetching the markup…Variation: In motion
Fetching the markup…Variation: Paper close
Fetching the markup…