Start here
What to change first
The phone number in both the label and the tel: link, the town, and the response time you can honestly promise.
The signature moment
The problem, the promise and the number on one line
The whole band is one line on a desktop, read left to right as a sentence: what has gone wrong, how fast you will be there, the number to ring. The padding is the 30 spacing rung top and bottom, so the band is barely taller than its type. The mark survives colourlessness because it is made of sequence and scale: the question is bold, the promise is body size, and the number is the largest thing in the band, pushed to the far edge.
Theme handoff
What comes from where
From your theme
- The slab is
contrastand every line of type isbase, each a two-rung chain, so the band inverts whatever your theme's text and ground are. The "24/7" tag reverses back tobasewithcontrasttype. - The number is a transparent button in
base, underlined withtextDecoration, with 0.625rem of vertical padding so the tap target is at least 44px tall. - The question and the number are bare
clamp()sizes because their scale is the composition; the promise is onmedium. The typeface is your theme's.
Set by this pattern
- One flex row with
space-betweenand wrapping on: the question and promise hold the left, the number the right, and the parts wrap below each other as the width runs out.
Full pattern notes
Why it works, and how it is built
Open a topic for the complete design reasoning, editing guidance and implementation notes.
Design rationaleComposition, intent and nearest alternatives
Overview
A slim band for a trade that answers the phone at night. On an inverted slab a small "24/7" tag, the problem as a question and the promise of how fast you arrive run along one line, with the phone number at the right as a real tap-to-call link. On a phone the three parts stack. It is the lighter companion to cta-call-now: that one is a closing band with the number at display size, this one can sit at the top or foot of any page without taking it over.
The signature moment: the problem, the promise and the number on one line
The whole band is one line on a desktop, read left to right as a sentence: what has gone wrong, how fast you will be there, the number to ring. The padding is the 30 spacing rung top and bottom, so the band is barely taller than its type. The mark survives colourlessness because it is made of sequence and scale: the question is bold, the promise is body size, and the number is the largest thing in the band, pushed to the far edge.
Make it yoursVariations and the edits to make first
What to change first
The phone number in both the label and the tel: link, the town, and the response time you can honestly promise.
Theme behaviourInheritance, fixed decisions and contrast
What it inherits from your theme
- The slab is
contrastand every line of type isbase, each a two-rung chain, so the band inverts whatever your theme's text and ground are. The "24/7" tag reverses back tobasewithcontrasttype. - The number is a transparent button in
base, underlined withtextDecoration, with 0.625rem of vertical padding so the tap target is at least 44px tall. - The question and the number are bare
clamp()sizes because their scale is the composition; the promise is onmedium. The typeface is your theme's.
What it decides for itself
- One flex row with
space-betweenand wrapping on: the question and promise hold the left, the number the right, and the parts wrap below each other as the width runs out.
Technical notesBlock mechanics, responsive behaviour and constraints
The Styled look
midnight-and-orange states a midnight ground #0f1720, near-white type #f4f6f8 and signal orange #ff6a13 for the tag and the call button, whose midnight label reads at over 7:1. The button has a 4px corner and is set in Arial Black like the question, over an Arial promise at weight 400.
Questions
Emergency strip: common questions
Does Emergency strip need a plugin?
No. It is built only from core WordPress blocks (button, buttons, group and paragraph), so it pastes into the block editor with nothing to install.
Will Emergency strip match my theme?
Choose by variation. One line takes your theme’s palette; Midnight and orange brings its own colours.
How many variations does Emergency strip have?
2: One line and Midnight and orange. Each is its own markup; choose one in the toolbar above the preview before you copy.
Is Emergency strip free?
It is included with a subscription, with every Core Pattern and variation. 56 Core Patterns are free to copy without one.
Which WordPress version does it need?
Requires a block theme on WordPress 7.0. Classic themes and page builders are outside our supported setup. Adaptive patterns use the block theme’s colour, spacing and typography presets; styled variations declare their own colours or type.
The markup
Core block markup and nothing else. Copy it, then paste it straight into the block editor: WordPress reads the delimiters and rebuilds the blocks.
Fetching the markup…
Variation: Midnight and orange
Fetching the markup…